Leapcure helps patients access clinical trial treatments, especially when
current care options fall short. With over 1 million research hours saved,
we're poised to make an even bigger global impact on healthcare.
We seek an analytical, results-driven Digital Marketing Manager to optimize
our digital presence and manage our media budget based on client needs. This
role is mission-critical for our patient recruitment efforts and involves
cross-functional collaboration across operations, product, sales, and
marketing.
**Key Responsibilities:**
* Develop and execute comprehensive digital marketing strategies to generate qualified leads for clinical trials.
* Manage and optimize digital advertising campaigns on platforms like Meta and Google, owning the budget to maximize ROI.
* Analyze data and performance metrics for continuous improvement and informed decision-making.
* Aggregate and report key insights to internal and external stakeholders, ensuring the right information is effectively communicated to the right audience.
* Incorporate learnings and patient insights from the operations teams into recruitment strategy.
* Utilize SEO best practices and build upon existing efforts to enhance online visibility and drive organic traffic.
* Monitor and report on industry trends, competitor activities, and relevant market developments; stay updated on the latest digital marketing technologies and tools.
* Launch region-specific recruitment strategies, adapting the approach to local culture and patient nuances (Leapcure works globally).
* Implement continuous iteration and experimentation to maintain optimal performance.
* Provide leadership and mentorship to a growing marketing team.
**Qualifications:**
* Minimum of 5 years of hands-on experience in digital marketing; a focus on lead generation and/or on services-based companies is a plus.
* Proven expertise in managing digital advertising campaigns on platforms like Meta and Google.
* Strong analytical skills and the ability to translate data into actionable insights.
* Excellent communication and collaboration skills.
* Results-oriented mindset with a track record of driving successful marketing campaigns.
* Experience in developing and executing digital marketing strategies for a global audience, considering cultural nuances and regional differences, is a plus.
* Experience working with enterprise clients and managing expectations accordingly.
* Proficient in using marketing automation tools, analytics platforms, and other relevant technologies to streamline processes and enhance campaign performance.
* Demonstrated history of innovation and a willingness to experiment with new digital marketing approaches and technologies.
* Familiarity with the healthcare or clinical research industry is a plus.
**Additional Qualifications:**
* Alignment with Leapcure’s values, particularly around curiosity and trust.
* Demonstrated ability and desire to work and excel in a fast-paced environment.
* Above all, we are looking for someone who will bring their unique flair to our organization. We value creativity and the ability to tackle tough challenges head-on. If you are driven to excel in a transformative role and eager to lead Leapcure’s sales to new heights, we would love to hear from you.
