We are looking for an exceptionally awesome Director, Digital Analytics, to
join our team here at ROI·DNA. This position reports to our Senior Team
Director, Media Strategy.
**Our Values**
* We are a culture-first company
* We care about our people, who are the heart of our success
* We believe we are better together
* We are passionate marketers who are highly self-motivated and care about our work and community
* We take pride in our commitment to an inclusive culture
* We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
* #WeAreROIDNA
**About you**
Passionate about digital analytics solutions and complex problem-solving. You
thrive in a fast-paced environment and enjoy collaborating and mentoring team
members.
**What you’ll be doing**
* Play a key role in managing the digital analytics team and driving standards across ROI·DNA’s data management and data visualization platforms while opening continued growth and expansion opportunities.
* Work closely with team members of the Analytics, Digital Advertising Services, Engineering, and Creative teams to ensure clients are serviced according to a strategic roadmap that establishes best practices.
* Lead discussions on business goals and KPI alignment with clients outlining areas of performance measurement toward business goals
* Implement tracking to support client objectives with tag management systems, including Google Tag Manager (GTM), Adobe Launch, Adobe Data Collection, etc.
* Design, develop, and maintain business intelligence software and systems, including integrations with databases, media platforms, and data visualization platforms
* Develop data models, ETL processes, and reporting solutions
* Create cross-departmental and client-facing training processes and material
* Collaborate with data partners to resolve data, dashboarding, and reporting issues
* Analyze complex data for multiple sources, determining configurations and connection methods for ingestion
* Manage and mentor analytics team members' task load and prioritization
**What you have**
* 7+ years working in the analytics, development, and/or business intelligence space, preferably with agency experience
* Must have experience doing a Universal Analytics to GA4 migration or implementation of GA4.
* Experience managing and mentoring analytics team members' task load, prioritizations, and conducting annual reviews.
* Working Knowledge of data visualization tools such as Domo, Data Studio, Tableau, PowerBI, or Looker required
* Experience with executing analytics tracking through tag management systems, including Google Tag Manager, Adobe Launch, Tealium, etc required.
* Deep experience with data design and development, including data modeling, mapping data elements from various data sources, and loading objects, including dimensions, hierarchies, tables, and aggregates
* Highly fluent in application-specific processing, including SQL, SAAS, Python, etc.
* Excellent analytics skills, with the ability to drill down on business questions, drive relevant analysis and translate data into action
* Working knowledge of common scripting and programming languages, including SQL and API integration
**Company Perks**
* 100% remote
* Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
* 401(k) matching program
* 20 days PTO, 11 Paid holidays & 9 Sick days
* Up to 12 weeks of Parental leave
* Monthly stipends for wellness, mobile, and at-home WiFi use
* WFH stipend to set up your home office and a pair of AirPods
* Pet Insurance
* Quarterly volunteer hours
* Company-paid certifications
* Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want
The anticipated salary range for this position is $135k to $155k per year.
Salary is determined by skills, experience, qualifications, alignment with
market data, as well as internal and external equity.
**About ROI·DNA**
ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital
marketing agency delivering category-leading solutions to accelerate revenue
for leading brands worldwide.
From crafting bespoke ABM experiences for Fortune 500 companies to developing
and designing future-proofed websites for hyper-growth companies, the agency
focuses on driving radically successful outcomes for their B2B clients.
Technology-led, ROI·DNA has developed exclusive top-tier partnerships with
6sense, Google, and Drift, helping drive over $12B in revenue for leading tech
innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services
(AWS), and Cockroach Labs.
Launched in 2009, ROI·DNA is a culture-first company built on doing it right,
being inventive, encouraging employees to bring their whole selves, and
maintaining a strict zero asshole policy. They exist to make a ginormous
impact on their clients, their team, and the entire digital marketing world.
Their company has offices in San Francisco. They have a mid-size team that's
between 51-200 employees.
You can view their website at <http://roidna.com> or find them on
[Twitter](https://twitter.com/roidna),
[Facebook](https://www.facebook.com/roidna/), and
[LinkedIn](https://www.linkedin.com/company/roi-dna/).
