### **Impact in this Role**
Reporting to the Director of Acquisition & Web, the Technical SEO Marketing
Manager will be responsible for driving conversions and associated revenue
through a strategy that leverages both technical and on-page optimizations.
The role will focus on both a top and bottom of the funnel strategy, driving
brand awareness and generating conversions through high-intent search terms.
You’ll use various tracking tools to analyze opportunities for high quality
traffic growth, and execute towards ranking top of page for key search terms.
This person will also implement a strategy to ensure Fictiv receives traffic
from high quality sources to boost link equity.
**What You’ll Be Doing**
**Keyword and Content Strategy**
* Lead the keyword and content strategy for organic search. This role is responsible for identifying areas of opportunity, building a roadmap, and executing on that roadmap
****Technical Optimizations****
* The Technical SEO Marketing Manager is responsible for overall site health and performance. Continuously perform audits of the website to ensure peak functionality for SEO
****Data and Analysis****
* Ongoing KPI reporting of organic search initiatives and overall growth, including impact on key business metrics such as revenue. Weekly, monthly, and quarterly reporting is expected. Learnings will be presented to leadership and stakeholders
****Project Management and Collaboration****
* This role drives all initiatives needed to execute on the strategy for SEO - ownership from ideation through execution. Partner cross-functionally with Design, Content, and Website teams to drive projects forward, measure impact, and determine next steps
### **Desired Traits**
* Degree in marketing or business and a minimum of 5 years of SEO experience
* SEO certifications preferred; experience using SEO tools - HTML and CSS experience preferred
* You consistently stay on top of the latest news and information related to digital marketing and SEO
* You consider yourself both left-brained and right-brained, showing strength in data analysis with the ability to think critically and offer creative approaches to problems
* You’re skilled in digging into the data with the ability to tell a story based on the numbers
* You have excellent communication skills - verbal, written, and presentation
* You thrive in a fast paced start-up environment, you’re excited by the opportunity to wear a lot of hats
* You’re comfortable with ambiguity and show agility in a changing environment
* You love learning, and learning quickly - prioritizing speed and constant iterations. You can’t wait to share your findings with the team
* You’re a team player, bringing your perspective and expertise to strengthen the team, but also learning from others along the way
* Experience building insightful and actionable dashboards and reports. Experience with certain tools including, but not limited to:
* GA4
* GTM
* GSC
* Looker Studio
* SEMRush
* Screaming Frog
* Hotjar
* Wordpress
****Physical Demands****
While performing the duties of this job, the employee routinely is required to
sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel;
stoop, kneel, crouch, twist, crawl, reach, and stretch.
The physical demands described here are representative of those that must be
met by an employee to successfully perform the essential functions of this
job. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
****Salary range: $135,000 to $156,000 per year, depending upon experience****
* * *
### **Perks and Benefits**
* Competitive medical, dental, and vision insurance
* 401K plan
* Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
* Annual Education stipend
* Parental leave programs
* Paid volunteer days
* Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
* And much, much more!
**Fictiv is continuing to expand our remote US workforce. Recent hires include
professionals located in:**
Arizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE),
Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana
(IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota
(MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ),
Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX),
Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV),
Wisconsin (WI), Wyoming (WY)
**Interested in learning more? We look forward to hearing from you soon.**
