Cake Logo Cake
Cake Logo
@

Senior Account Manager

💰 $80,000 - $125,000 📅 10/10/2023

Apply

Job Description

We are looking for a senior account manager to join our team at Cake! Ideal
candidate has experience managing SaaS clients or digital advertising and
media clients. Our small and mighty team has built the largest digital
platform in the world for funeral and end-of-life planning, serving ~40
million people each year.

**Job description** :

We are excited to invite a senior account manager to join our team at Cake!
Ideal candidate has experience managing SaaS clients or digital advertising
and media clients. Our small and mighty team has built the largest digital
platform in the world for funeral and end-of-life planning, serving ~40
million people each year. We help connect our massive audience to solutions,
from forest burials to palliative care to sympathy gifts. Your job will be to
help the solution providers be successful on our site.

This is an amazing opportunity to join a high-growth, early stage technology
startup that is transforming a large, dynamic, and meaningful industry. Cake
is backed by investors including AARP, Pillar, OCA Ventures, GoAhead Ventures,
and one of the largest funeral companies in the US.

**Success in the role**

* Work with accounts to implement marketing strategies and find the customers they’re looking for on Cake.
* Retain and renew existing accounts.
* Identify renewal, upsell, and cross-sell opportunities and work closely with the sales team.
* Work cross-functionally:
* Support Product and Sales by communicating client needs and requests and identifying new product opportunities.
* Support Marketing by developing case studies and testimonials.
* Coordinate the entire team to fully support our customers.
* Develop and maintain strong, long-lasting relationships with existing clients.
* Build on our operational foundation so that we are set up well to continue to grow this team.
* Act as the primary point of contact for clients, addressing inquiries and concerns promptly.

**Qualifications** :

* Digital Media Expertise:
* Proven experience managing digital media campaigns using platforms such as Google Ads, Facebook Ads, and programmatic ad networks.
* Familiarity with digital advertising metrics (CPM, CPC, CPA, ROI, etc.) and KPI-driven optimization techniques.
* Hands-on experience with ad trafficking, campaign management, and performance analysis.
* Knowledge of tracking tools, ad servers, and attribution platforms.
* Awareness of current digital media trends, best practices, and emerging technologies.
* Proficiency in utilizing analytics tools like Google Analytics or similar to extract insights and drive media strategy.
* Minimum of 5+ years experience in account management or related role in marketing, SaaS, e-commerce, advertising, or media industries.
* Track record of meeting or exceeding retention, renewal, and growth metrics.
* Excellent communication and interpersonal skills.
* Proficiency in CRM software and customer success tools.
* US candidates only

**Benefits**

* 100% remote position with high flexibility and values that support work-life integration
* Work closely with C-suite and leadership team
* Annual team retreats
* Earn equity at an early stage startup
* Better-than-market health, wellness, leave, and other benefits
* Focus Wednesdays

**About Cake’s Culture**

We’re a small, dynamic team achieving big things. We believe in working
smarter, not harder, and value empathy, accountability, and living our one
life to the fullest. We have team members across the United States, but most
of us are on the East Coast. We support heads-down focus, and make sure to hop
on video calls as often as needed to work on problems collaboratively. We’re
extremely data-driven and outcomes oriented.

**Diversity Statement**

Cake is an equal opportunity employer. Mortality impacts everyone regardless
of race, ethnicity, sexuality, gender, age, national origin, religion, family
status, disability, military status, and experience. We believe that in order
to help people experiencing loss and those planning ahead for it, we need a
workforce representative of our users. We strongly encourage people from all
backgrounds to apply to join our team.

**Compensation**

* $80k-125k base + variable compensation based on retention and renewal targets, no cap
* Equity

Cake focuses on Social Media, Cloud Computing, Health and Wellness, and Legal.
Their company has offices in Boston. They have a small team that's between
1-10 employees.

You can view their website at <https://www.joincake.com> or find them on
[Twitter](http://twitter.com/joincakeapp),
[Facebook](https://www.facebook.com/joincakeapp), and
[LinkedIn](https://www.linkedin.com/company/joincake/).