Justpoint uses AI models to discover products and events causing public harm
and then acts to (1) prevent further injuries and (2) compensate already
harmed individuals. We achieve this using artificial intelligence models
trained on millions of medical and legal data points to parse medical records
and make public health trend insights. With these insights, we identify causes
of harm and initiate market-changing litigation in a fraction of the time
historical mass torts took to be recognized, preventing tens of thousands of
people from unknowingly being harmed by these drugs. This role focuses on
building new lead acquisition channels, specifically for potential victims of
these harmful products.
We are a distributed startup with a distributed and diverse team. We have team
members in New York, Colorado, Pennsylvania, Poland, Nigeria, UK, Brazil, and
Guatemala. We have previously worked at Google, venture capital firms, several
tech startups, and industry-leading hospitals. We are well-capitalized and
have financial backing from venture capitalists that have also invested in
startups such as Zoom (NASDAQ: ZM), Chime ($25 B valuation), Carta ($7 B
valuation), and Clover Health (NASDAQ: CLOV). We are focused on growing and
developing our team to achieve our mission faster!
**You**
You are empathetic, ambitious, passionate about your work, need to have an
impact on the world and you work hard to achieve your goals. When something
can be improved, you don’t wait to be told what to do, you proactively address
it. You are comfortable giving and receiving feedback—you understand that's
how teamwork and performance (both personal and company-wide) are improved.
You enjoy working with a diverse team and are a curious person who loves to
learn. You are adaptive and excited about the rapidly changing environment of
a startup and are driven to help build out processes to create an efficient
and effective team.
We are a fast-growing company, and we expect you to grow with us. By
progressing in the company, you’ll have the opportunity to collaborate with
management, our engineers, and the design team to develop and launch new
products, processes, and solutions, and develop relationships with law firms
to improve the personal injury space further.
**The Role**
We are seeking a highly motivated VP of Marketing with primary experience in
product marketing and familiarity with growth marketing to focus on our
outbound marketing efforts. You're a creative, driven, critical thinker
familiar with various product marketing techniques, like SEM, SEO & Social
Media Marketing campaigns. Your goal will be to develop and execute the most
efficient product strategies to achieve company goals. This will be achieved
with data-driven product and marketing analysis and driving execution from
design to market and then optimizing.
**Responsibilities:**
* Deeply analyze the company product.
* Analyze, hypothesize, and learn from user behavior.
* Participate in cross-team product marketing strategy discussions (Keyword bidding, ad copy, landing page design, copy, and product launching).
* Ensure Keyword bidding, ad copy, landing page design, and copy align with tactics and strategy.
* Use tools such as google ads console, google analytics, etc., to validate and check on campaigns and to dig into data.
* Craft compelling messages across marketing channels (Social, landing pages, ad campaigns).
* Prioritize features, optimizations, and improvements for user testing.
* Drive execution across various teams (design, content, product, sales) to implement strategies.
* Translate technical details into benefits for the users.
* Follow and analyze trends to position products.
* Craft compelling messages across marketing channels (Social, landing pages, ad campaigns).
* Test marketing product features, releases, and ad copy.
* Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
* growth and conversion optimization
* Funnel optimization, growth optimization, and PMMs
**Benefits**
* Competitive compensation package (Salary + Equity)
* Unlimited PTO
* Health, dental, and vision insurance
Justpoint focuses on Artificial Intelligence, Natural Language Processing,
Personal Health, Ediscovery, and Legal Tech. Their company has offices in New
York City, Boulder, Philadelphia, Rio de Janeiro, and Kraków. They have a
small team that's between 11-50 employees. To date, Justpoint has raised $7.9M
of funding; their latest round was closed on March 2022.
You can view their website at <https://justpoint.com> or find them on
[Twitter](http://twitter.com/intrellit) and
[LinkedIn](http://linkedin.com/company/intrellit).
