Are you a motivated Marketing Leader with a track record of operating in and
leading marketing teams that have produced 1,500 - 3,000 sales applications
per month (generating $15M to $30M per year in revenue) and interested in
working 100% remotely from anywhere in the world...
Within a company that sells a proven offer (over 4,000+ clients enrolled) for
a business with an incredible track record of client success (650+ clients
have landed TEDx talks with over 40 million views to our client talks)...
Into an industry-leading client fulfillment process (9.3/10 satisfaction
rating from clients) with a refund rate of less than 7% (less than half the
industry average) by...
Leveraging thousands of leads asking for our help on a monthly basis and
dozens of testimonial stories and videos (with more being created every week)?
If the above describes YOU and the COMPANY you're looking for, keep reading
because this role MAY be a perfect fit for you...
* _MISSION & PURPOSE:
*_
The Head of Marketing is responsible for running Thought-Leader's marketing
and client acquisition machine, and leading the marketing team.
In practice, this means you'll be responsible for strategizing, building, and
optimizing systems to drive qualified salles call applicants and clients by
managing our growth portfolio and marketing budget across multiple channels
(FB and Google Ads, TikTok, JV and Affiliate partnerships, Live events, and
organic content).
This individual needs to have an intuitive understanding of how automated
online systems integrate to produce marketing results, and will need to be a
master project manager and teacm orchestrator (as well as have the ability to
roll up their sleeves and dive into a project as an individual contributor
when needed).
This individual will also be responsible for providing input, direction, and
feedback in terms of advertising hooks, media creative, copywriting, landing
page CRO, funnel and offer design, and all other aspects of our customer
acquisition funnel.
In short, the Head of Marketing is responsible for two things:
1. Ensuring the sales team calendar maintsains an 80-85% fill rate week over week while maintaining ROAS targets (leading indicator - Cost per Qualified Applicant)
2. Increasing the overall ROI of our marketing budget
This is a critical role in the business that is a performance driven role with
significant upside and growth potential. The standards are high and the
learning curve will be steep, but for the right person this could be the
opportunity of a lifetime.
* _COMPENSATION & BENEFITS
*_
Salary + Bonuses - when performing within KPI you will be making $150,000 -
$300,000+ per year working 5 days per week.
Full-time, 1099 position (set your own schedule)
Also includes the following benefits:
* Work Remotely: We're a 100% remote company with team members across North America. Save thousands of hours (and dollars) on commuting.
* Company Training & Education Fund: $85,000 per year allocated for team member training and education -- just ask!
* 2x Annual All Expenses Paid Company Offsites: Our last few offsites include Costa Rica and Scottsdale, Orlando, and Nashville.
* _ABOUT THOUGHT-LEADER
*_
At Thought-Leader, we help experts, professionals, and entrepreneurs clarify
their message and spread their story to millions by leveraging the world's
biggest stages. We do this primarily through what we call our Thought-Leader
Accelerator Experience.
In our Accelerator Experience, we've developed a proven, step-by-step process
that has helped over 650+ clients land TEDx talks and deliver a message with
lasting impact on "the world's biggest stage."
Just as importantly, we've helped these clients leverage their TEDx talks to
raise millions for charities, start nonprofits, build their audiences, launch
books to bestseller status, launch businesses to 7 and 8 figures, and generate
hundreds of thousands (and in some cases millions) in paid speaking and
keynote fees... We do this primarily through our Business Accelerator and
Inner Circle Experience.
At Thought-Leader, through all of our services we are determined to change the
lives of 1,000,000+ individuals in the next 25 years.
