About Primerli
Primerli is an early-stage, high-growth EdTech startup on a mission to raise
the bar in digital learning. Let’s face it: most professional learning content
is notoriously low quality. It’s boring, slow, and ineffective. At the same
time, “content” elsewhere is more engaging than ever. At Primerli, we are
taking the modern standards of structure, storytelling, and production quality
and applying them to create learning content that is not just effective but
also enjoyable. Humans are curious creatures - learning should be a delightful
experience, and it can be.
We’re starting this revolution with industry primers. Project-based work is
growing across all sectors, with professionals applying their specific
functional skills across clients in multiple industries. To succeed, these
professionals must get up to speed fast, becoming experts on an industry
overnight. Whether you’re a consultant or freelancer, this currently results
in a lot of time wasted doing desk research and reading long, boring industry
reports - and you still have no idea what’s going on.
That’s where Primerli comes in. We partner with industry experts with decades
of experience to distill their knowledge into bite-sized, animated content
that is easy to understand and enjoyable to watch. In just one hour, our
learners can gain a comprehensive understanding of the fundamentals of any
industry, allowing them to ask informed questions, and serve their clients
with confidence. We are creating the kind of learning content people want to
binge-watch. See a sample video from our banking primer by following the link
below.
<https://www.primerli.com/positions/head-of-marketing-primerli>
The Role
This is a truly entrepreneurial leadership role with a heavy focus on driving
growth. As part of our Founding Team, you’ll support Primerli in building the
marketing function that will raise Primerli’s online profile. This role is
best for someone who wants to join an early-stage company and have a “seat at
the table” by setting the strategic direction of the company as well as
gaining hands-on execution experience. Example day-to-day activities include:
Work closely with the rest of the Founding Team to build and lead Primerli’s
go-to-market strategy, driving our online presence, generating inbound leads,
and creating pathways to customers in new industry verticals
Execute the go-to-market strategy with a hands-on approach, driving various
digital marketing activities, including thought leadership, social media
management, content marketing, etc.
Develop and execute a comprehensive content marketing strategy that leverages
Primerli’s content to drive organic/inbound sales interest
Utilize a hypothesis-driven approach to experiment with various marketing
tactics that will support the go-to-market strategy across verticals
Build the necessary operating model and the infrastructure for Primerli’s
marketing function. Establish processes and metrics that will support
improvement over time
Work with the Founding Team to proactively identify and then deliver growth
opportunities that will help us realize our mission
Primerli is an early-stage, high-growth startup, making this role different
from your typical corporate job in a few ways:
Do-it-all mindset: Founding Team members must move seamlessly from strategy to
execution mode. In the last year, Primerli grew 8x, a feat made possible by
our hardworking team (many of whom are ex-consultants like yourself) who were
willing and able to roll up their sleeves and solve whatever problems came
their way.
Dynamic scope: Being an early-stage leader means your responsibilities will
change on a daily basis: in 6 months, you’ll be writing your new job
description!
Equity compensation: a majority of the compensation will be equity, so this
role is good for people interested in this type of risk-reward profile
While the company is based in California, you will be working remotely with a
global team and reporting directly to the founder, who is a former BCG
Principal with more than eight years of consulting experience across different
geographies.
What we’re looking for
Strong values: You care about others, not just yourself, and you see
competitiveness as complementary, not a barrier, to showing compassion,
kindness, and empathy
Entrepreneurial drive: You constantly challenge the status quo, come up with
better ways to do things and take extreme ownership of your work. You are
highly comfortable with ambiguity.
Get-stuff-done attitude: You are energized by action, can balance priorities,
and can manage timelines. You have good judgment for when it’s time to be fast
and scrappy and when it’s time to slow down and get things right.
Growth mindset: You value personal growth and helping others grow by giving
and receiving transparent feedback
Marketing background and relevant experience: 5-7+ years of experience,
including work in marketing, growth, and/or SaaS.
Primerli focuses on Education, Professional Services, Accounting, Corporate
Training, and Management Consulting. Their company has offices in Los Angeles.
They have a small team that's between 1-10 employees.
You can view their website at <http://www.primerli.com> or find them on
[LinkedIn](https://www.linkedin.com/company/35684352/admin/).
