Job Description

**About Primerli**
Primerli isn't your average EdTech startup. We're pioneering a new era for
professional learning. We've gone beyond the limitations of traditional
eLearning, replacing it with engaging, cinematic learning experiences that
people actually want to consume on their devices.

We're focused on delivering industry-specific knowledge that empowers
professionals to excel in their roles; it’s a massively underserved market,
and we’re leading the charge. Our innovative approach is already proving
successful, with many of the world’s most iconic technology and consulting
brands as our clients.

At Primerli, we’re not just improving industry learning - we’re redefining it
by creating a new style and a new category.

Check our YouTube channel for some examples:
<https://www.youtube.com/@primerli>

**The Role**
We’re looking for a positive, energetic, and highly motivated sales
professional to join our team. If you thrive in building relationships, are
passionate about the impact of great learning, and have a strong B2B sales
background, we want to hear from you!

In this role, you’ll be responsible for generating new business by securing
contracts with high-potential new accounts mainly in Software/Tech segments.
We’re looking for someone who can effectively communicate Primerli’s unique
value to senior decision-makers, and who has the drive, persistence and
entrepreneurial spirit to build a strong sales pipeline and close deals.

We’re looking for someone with solid B2B sales experience, ideally selling
mid-sized deals ($50-500k) into Enterprise and Mid-Market segments (Fortune
500, Forbes 2000).

**Responsibilities**

* Sales: Generate new business by identifying and engaging high-potential accounts in the SaaS, Software, and Tech sectors, and fostering lasting relationships with key decision-makers.
* Lead Generation: Conduct in-depth research to develop targeted lists of must-win accounts, and actively prospect senior decision-makers (e.g., VP, Senior Director) through personalized outreach (email, LinkedIn, events).
* Sales Presentations & Client Meetings: Deliver compelling, tailored sales presentations and proposals that highlight Primerli’s unique value and demonstrate how our solutions align with customer needs.
* Pipeline Management: Build, manage, and maintain a robust pipeline of qualified leads, ensuring steady progress toward achieving and exceeding your sales targets.
* Collaboration: Work closely with the marketing, product, and customer success teams to ensure alignment and maximize opportunities across the sales cycle.
* Full Sales Cycle: Take ownership of the sales process from lead generation to closing, negotiating contracts, and ensuring a smooth handover to the customer success team post-sale.
* Culture Fit: Embody Primerli’s core values of staying humble, and being a team player with high integrity. Share best practices, contribute to team goals, and support your colleagues in achieving collective success. ‍

**What We’re Looking For**

* Experience: At least 5 years of B2B sales experience, ideally selling mid-sized deals (valued at $50k - $500k) to tech, SaaS, or software companies. Experience targeting senior-level decision-makers (VP, Senior Director) in large, complex organizations (5000+ employees).
* Sales Savvy: A proven track record of exceeding sales quotas, successfully managing a diverse pipeline of opportunities, and closing deals with new accounts.
* Excellent Communicator: Exceptional verbal and written communication skills, with the ability to clearly articulate Primerli’s value proposition and build rapport with C-level executives, VPs, and other senior stakeholders.
* Entrepreneurial Spirit: A self-starter with a strong work ethic and a passion for growth. You’re proactive, resilient, and thrive in a fast-paced, results-driven environment.
* Team-Oriented: You understand that sales is not just about hitting numbers—it's about contributing to a positive, collaborative team culture. You’re willing to share your wins, support others, and go beyond closing deals to contribute to the broader success of the company. ‍

**Location & Package**
This is a remote, home-based role open to candidates in the US or UK. We offer
a competitive compensation package designed to attract top talent.

OTE up to $250k
Base Salary Range: $100k - $120k
Uncapped Commission: Earn significant bonuses (Y1 $100-150k)
Equity: Opportunity to participate in the growth of Primerli through equity
grants
Benefits: Comprehensive benefits package including medical, dental, vision,
and paid time off.
‍

**Interested?**
If you're excited to help shape the future of professional learning, we'd love
to hear from you! To apply, please send your resume to
[ae@primerli.com](mailto:ae@primerli.com).