MuukTest is an AI-powered test automation service for growing businesses. As a
Head of Marketing, you’ll help define and communicate our vision and unique
point of view to the market. You will help distill the essence of our service
in a clear, concise, compelling and repeatable narrative. This role is remote.
**What You’ll Do**
* Build the strategy and execution plan for our product positioning, messaging and launches.
* Develop marketing strategy and communication plans geared towards driving category leadership, brand awareness, and strengthening the company's market position.
* Support revenue growth by delivering measurable pipeline and accelerating deal velocity and win rates.
* Deliver pricing and packaging across customer segments, manage ongoing input and feedback to evolve with changes in competitive landscape and product.
* Provide the collateral and enablement for the sales organization to allow them to successfully navigate and secure new customers, as well as develop existing.
* Drive our event / field strategy – develop qualified leads; including ABM and email campaigns, engagement and nurturing, advertising, webinars, trade shows, social media.
* Drive AR, PR and social presence to gain mindshare and tell our story through analysts, media coverage, speaking engagements and online communities.
* Develop a highly efficient team of marketing professionals with clear accountabilities and metrics.
* End-to-end ownership of product marketing (both strategic vision and tactical execution) for our rapidly growing business solutions, including category creation, vision, and strategy of the product marketing team.
* Establish and oversee key agency resources, analyst relations, and results. Define the issues and topics that create opportunities for engagement and story creation.
**About You**
* 8+ years‘ experience in marketing for B2B SaaS organizations.
* Proven ability to mentor and build a world-class marketing team.
* Strong understanding of the marketing and/or product tech categories, with previous experience serving as a subject matter expert.
* Proven track record creating and implementing focused, integrated, high impact product marketing plans from conception through implementation.
* Excellent creative writing and verbal communication skills with a proven ability to craft compelling messaging and positioning — and translating that into effective campaigns.
* Skilled and proven track record in message development and execution, compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects.
* Network of deep media and agency relationships and demonstrated success in leveraging them uniquely in the marketplace.
* Ability to effectively communicate to stakeholders at all levels of the organization—from the end-user (technical buyer) to the decision-maker (economic buyer)—with excellent written, oral, and presentation skills.