**Compensation** \- $90k - $130k - 0.25%-0.75%
We're excited to explore your application but we're looking for more than just
a resume! We require that you include a tailored note explaining why RentCheck
resonates with you and how your unique qualities align with this open role!
_**Applications without this personalized touch will remain unreviewed. *_ *
**Who we are:**
RentCheck is a venture-backed, early-stage property technology company that
provides real-time visibility to residential property managers and owners
while bringing transparency to the security deposit deduction process. The
mission at RentCheck is plain and simple: to make renting fair and transparent
for everyone involved.
We build software that saves property managers time and resources with easy
self-guided inspections that residents can perform from their phone.
**Join the Team!**
We're looking for an individual who embodies both creative and analytical
thinking. You'll guide our marketing strategy using channel insights and
independently execute high-impact marketing activities. Join us and drive
growth with autonomy. We are a dynamic B2B software company specializing in
residential property management. As the Growth Marketing leader, you will
oversee end-to-end growth initiatives, focusing on the top and middle of the
sales funnel.
**Job Description:**
In this new role, you'll report directly to the CEO and take the reins of all
marketing and growth endeavors. You'll collaborate closely with the Head of
Product and the Sales team to refine messaging for our target customer
segments. Your primary responsibility will be championing the value of new
features and solutions, as well as boosting awareness and adoption.
**Your Responsibilities:**
* **Marketing Strategy:** Develop and refine marketing personas, market positioning, and strategic messaging using a data-driven and research-based approach.
* **Demand Generation:** Take ownership of demand generation channels, driving leads to be qualified and closed by the sales team.
* **Data-Centric Approach:** Implement data-centric metrics for measuring growth, market share, and company penetration.
* **Prospect Interest:** Generate new prospect interest through outbound drip campaigns, managing the entire closed-loop demand generation process from awareness to sales hand-off and follow-up.
* **Website Performance:** Oversee GetRentCheck.com performance, focusing on organic (SEO) and paid traffic growth, engagement, click activity, and funnel conversion.
* **Organic Marketing:** Build organic marketing channels, including email, social media, and PR, to support paid media efforts.
* **Product Partnership:** Collaborate with the product team to develop acquisition, engagement, and retention strategies and execution plans.
* **Performance Optimization:** Establish, monitor, track, and optimize key performance indicators (KPIs) across all marketing channels, taking data-driven actions to enhance monthly performance.
* **Data Insights:** Collect and analyze data to gain insights, measure marketing performance, and build effective marketing funnels.
* **A/B Testing:** Create and conduct A/B tests on outbound campaign messages, landing pages, funnels, and lead nurturing efforts.
* **Thought Leadership:** Establish thought leadership in our industry through content marketing.
**Qualifications We 're Looking For:**
* Previous experience in Product Marketing and Growth/Demand Generation within B2B Tech, preferably SaaS. Real Estate or Proptech experience is a plus.
* Proven ability to thrive in a high-growth, dynamic market environment, with startup experience being a requirement.
* Strong knowledge of and experience working with a wide range of relevant marketing technology tools.
* Experience in managing external agencies and marketing resources/contractors.
**Benefits & What We Offer:**
* Competitive Salary + Healthcare
* Stock Options
* Unlimited PTO
* Travel Stipend
* Team Social Events
* The opportunity to be one of the first employees in a high-growth technology startup.
* The opportunity to have a great impact on the performance and design of the core products you work on every day.
* A fun, down to earth, and dedicated team of colleagues from a diverse set of backgrounds.
RentCheck focuses on Mobile, Real Estate, and Mobility. Their company has
offices in New Orleans. They have a small team that's between 11-50 employees.
You can view their website at <https://getrentcheck.com/> or find them on
[Twitter](https://twitter.com/rentcheckapp?lang=en) and
[LinkedIn](https://www.linkedin.com/company/getrentcheck/).
