Reveri is hiring an experienced growth marketing manager to lead our new paid
acquisition efforts. This is an opportunity to play a key role in shaping the
future of Reveri and have a large impact on the business and our user’s health
and wellness. We are looking for someone passionate about testing, optimizing
and running a best-in-class paid acquisition and channel processes for mobile
and subscription-based products. This role requires a high degree of
collaboration, analytical rigor and creativity to drive strategic, scalable
and sustainable growth across all major mobile paid channels, like; Meta,
Google Campaigns, ASA, and TikTok. As an early member of the organization, you
will build the foundation of our paid acquisition efforts, test both our App
and Web flow and drive quantitative and qualitative analysis to support our
growth strategy.
Role Impact
Lead and own the acquisition marketing strategy, execution and performance
budgets for our subscription-based business, including setting the S&OP new
customer forecast and oversee always-on performance media budgets.
Set the company acquisition strategy based on a deep understanding of our
member base and a clear view of our full-funnel conversion metrics, LTV/CAC
and revenue goals.
Own the attribution and analytics tools and modeling (MMPs), channel
reporting, and CPA goal setting to achieve desired IRRs.
Manage and collaborate on a streamlined process for continuously creating,
launching and testing new ads and messaging campaigns for each specific
acquisition channel. Partner with cross-functional teams (marketing, PR,
product, engineering, lifecycle) to develop and execute marketing campaigns to
target key personas across different buying stages.
Provide visibility throughout the organization on the health and status of
acquisition programs, including weekly recap reports with summary digest,
guidance on volume relative to plan, monthly growth analytics meeting prep and
reporting, creative learning sharing and creating test launches.
Ability to be in the weeds in execution. You have a deep understanding of SKAN
4, conversion-value analysis, ATT framework and campaign optimizations in this
new mobile privacy first ecosystem.
Reveri focuses on Health and Wellness and Digital Health. Their company has
offices in Remote. They have a small team that's between 11-50 employees.
You can view their website at <http://www.reveri.com> or find them on
[Twitter](https://twitter.com/reveri_health),
[Facebook](https://www.facebook.com/tryreveri), and
[LinkedIn](https://www.linkedin.com/company/reverihealth/).
