Beyond Identity Logo Beyond Identity
Beyond Identity Logo
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Growth Marketing Manager

💰 $135,000 - $165,000 📅 10/10/2023

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Job Description

**The Opportunity**

At Beyond Identity, Growth is a unique team whose mandate is to drive
experimental success toward revenue growth while modeling best practices in
product-led thinking across the organization. We strive to understand our
prospects and customers so we can best meet their needs and expectations for
the products and features we deliver – and then deliver these features in a
way that drives viral growth. We lead projects across engineering, analytics,
and marketing. In any given week, we are running new tests, doing user
research, working with engineering to automate new growth motions, and
analyzing data and insights from go-to-market teams to uncover new
opportunities.

On our Growth team, your role is the tip of the spear of revenue generation.
You will help us maximize revenue by efficiently driving conversion and
quality lead gen. You will do this by running marketing experiments across
multiple channels, then rapidly scaling the ones that work.

In this role, you will own strategic growth bets. You will lead strategically
important projects in acquisition and new customer deployment, including
growth for critical products and new product launches, where you will help us
experiment and build toward an automated growth engine by utilizing go-to-
market channels across email, SMS, in-product notifications, and more. As part
of this work, you will set up and track data instrumentation to ensure rigor
in our growth experiments.

This role sits on a highly cross-functional team – we are building a lean and
agile team with PM, data, UX design, marketing and engineering competencies.
Together with the rest of this “special forces” team, you will drive some of
the largest bets at the company. If in NYC, you will be expected to be in
office Tues-Thurs unless traveling. If remote, you’ll be expected to travel to
the NYC office on a reasonable basis to brainstorm with the rest of the team
and participate in building a cohesive agile team.

**What You Can Expect To Do:**

* Lead new bets for Beyond Identity’s Growth team, which is expected to influence the majority of the company’s revenue growth
* Develop strategies for customer conversion and new customer deployment, partnering with engineering, sales and sales engineering to generate ideas and help us scale to massive outcomes
* Own growth projects which are strategically important to the business, including new product launches
* Run experiments to convert leads via email, ads, direct mail, and more – you will generate ideas, define targeting, write copy, segment / personalize as needed, and scale the winners
* Build data instrumentation and measure/analyze data to understand what’s working and what’s not – from reading through replies to conducting user research to writing SQL and hopping into Excel

**What We Hope You’ll Bring**

* We look for smart and hacky generalists who are interested in becoming world-class at growth and building a growth engine that pioneers PLG in the industry
* 4-6 years of experience doing both quantitative and qualitative analyses in a fast-paced environment
* Experience with diverse marketing channels and tools
* Experience with data instrumentation toward rigorous measurement and growth experimentation
* Creativity and structured problem-solving: you are constantly generating new ideas to test and you do whatever it takes to plan with clarity and get your projects over the finish line
* Agility and speed: you will constantly work on new ideas that you will pivot when things don’t work and scale with speed when they do
* Ability to analyze data to uncover insights, in SQL or Excel
* A product mindset and a track record of automating processes are a plus

**Perks At Beyond Identity:**

* Unlimited PTO plus 12 Paid Company Holidays
* Generous Medical, Dental, and Vision Plans
* HRA Account - An additional $3500 (for employee only) or $6000 (for employee and dependent(s) per year to help offset some out of pocket expenses
* Paid Parental Leave
* 401K Plan
* Supportive Remote (and hybrid) Work Options
* Convenient Office Locations, if you prefer to go into an office - New York and Dallas
* Fun Company Events
* Competitive Salary + Equity Compensation Packages
* Weekly company meetings led by our CEO promoting transparency and communicating company news

_Beyond Identity, Inc. is committed to fair and equitable compensation
practices. For Applicants in New York, NY, the salary range is $135,000.00 -
$165,000.00 per year + equity + benefits. A candidate 's salary is determined
by various factors including, but not limited to, relevant work experience,
skills, and certifications. The salary range may differ in other states._

Beyond Identity focuses on Mobile. Their company has offices in New York City.
They have a mid-size team that's between 51-200 employees.

You can view their website at <https://beyondidentity.com>