**Position Type:** Full-Time
**Location:** Seattle, WA / Remote (USA)
**Salary:** $140,000-$160,000
**Equity:** 0.05-0.1%
### About Heard
**Heard 's (**<https://joinheard.com/>) **mission is to help therapists with
their businesses**.
By helping them take care of all their business needs — accounting, taxes,
bookkeeping & more, we create a world where therapists can focus on the thing
they know best: helping their clients.
Unlike most small businesses, mental health providers lack the tools and
systems needed to understand the ins and outs of their business. They're
forced to work with a disparate array of expensive services or contractors to
manage their finances, their taxes, their payroll, their savings and more. Not
only is this outside their area of expertise — every hour spent wrangling
finances or filling out forms is one less hour spent providing care.
Heard offers therapists bookkeeping, accounting, taxes, and payroll all in one
easy-to-use platform.
[Heard](https://joinheard.com/) is growing incredibly fast. We launched in Jan
2021, and most recently raised our Series A in Feb of 2022. We have a clear,
well-funded pathway to becoming an industry leading software services provider
for independent mental health practitioners.
### **Our Core Values**
* 💁 Focus on the customer
* 😊 Psychological safety always
* 🛣️ Go the extra mile, together
* 🤔 Be relentlessly curious
* 👼 100% ownership
### **About the Role**
Heard is seeking an experienced and data-driven Growth Marketing Lead to join
the team! In this role, you’ll manage and own optimization of existing paid
channels, identify and test new growth channels, and scale the marketing and
analytics infrastructure to run and measure campaign performance. You’ll have
direct impact on the company's growth by helping us build a repeatable,
scalable and sustainable strategy for acquiring and retaining customers.
* Lead Heard’s growth marketing initiatives from strategy to execution, identifying growth opportunities, driving channel optimization, and owning the performance marketing budget
* Manage and optimize our paid channels including search, social, display, and retargeting ads and test conversion rate optimization tactics for Heard’s website to support acquisition efforts throughout the funnel
* Identify, test, and validate new growth channels (online and offline) such as email marketing and direct mail
* Build a culture of data driven experimentation to understand the tradeoffs between channels to maximize ROI
* Setup and manage marketing tools and analytics infrastructure (GA, GTM, Looker) to enable effective measurement, attribution, and forecasting of growth marketing initiatives
* Create dashboards and reporting to share growth marketing KPIs with leadership and stakeholders.
* Work cross-functionally with our Brand Marketing, Sales, and Customer Service teams to successfully launch campaigns that drive new customer growth
* Over time, build a world-class growth marketing team that will become an essential pillar of our company’s growth engine
### **About You**
* 4+ years experience in a data-driven marketing role with demonstrated impact on driving efficient revenue and customer growth, ideally for SMB-focused SaaS products
* Proven ability to scale a portfolio of marketing channels through rapid experimentation and manage large marketing budgets with deep expertise in paid acquisition/performance marketing
* Highly analytical and data-driven with experience working with marketing measurement tools including multi-touch attribution and media mix modeling
* Demonstrated ability to think strategically, solving ambiguous problems creatively, and assessing risks and tradeoffs
* Strong communicator and collaborator, using storytelling and data to share insights and influence decisions with stakeholders
* Experience building a growth marketing team is a plus
### **Benefits**
* Market salary and equity — and flexibility to choose distribution.
* Unlimited PTO
* 401k
* Healthcare and dental
* Mental Wellness Stipend
* Remote Work Stipend
We want you to love the work that you do, the team that you’re working with,
the environment that you’re working in. It is often hard to tell from a job
description what working at a company is like, but some reasons why Heard may
not be a good fit for you:
* Our mission of helping therapists does not resonate with you
* You prefer highly structured, well-defined environments
* You’re uncomfortable with ambiguity or “being the first” in figuring something out
Heard focuses on Accounting. Their company has offices in San Francisco. They
have a small team that's between 11-50 employees.
You can view their website at <https://joinheard.com>
