About the role:
Thistle is excited to welcome a Growth Marketing Analyst to our Data team.
Reporting to the Director of Data, this role is pivotal in shaping and driving
the strategic vision for all aspects of growth marketing. As the Growth
Marketing Analyst, you will apply data-driven decision making to optimize
Thistle’s marketing performance locally by channel and globally across our
entire portfolio, leading the charge to expand our customer base and enhance
brand equity.
How you'll make a difference:
* Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values.
* Analyze and interpret data to measure and understand campaign performance, market trends, and customer insights, translating findings into actionable growth strategies.
* Design and drive a marketing experimentation roadmap to optimize acquisition performance, including but not limited to tests of creative, audience targeting, promotional offers, bid strategies, and cross-channel budget allocation.
* Partner with our Marketing organization to develop creative as well as compelling marketing campaigns that resonate with our target audience and reinforce brand positioning.
* Collaborate with senior leadership to determine appropriate key metrics, performance goals, budgets, and long-term growth plans.
* Act as a thought leader within the organization, staying ahead of industry trends and innovations in growth marketing.
Who you are:
* 5+ years of experience in a senior growth marketing role, with a proven track record in developing and executing successful marketing strategies with $10mm+ annual budgets.
* Demonstrated applied data analysis skills, with coding and A/B experimentation experience preferred.
* Demonstrated excellence in leadership, communication, and stakeholder management skills.
* Demonstrated expertise in a wide range of marketing channels and techniques, with a focus on digital marketing.
* Demonstrated understanding of customer behavior, market dynamics, and brand strategy.
Get to Know Thistle
Thistle was founded in 2013 with a mission to make it easy to get and stay
healthy while improving the sustainability of our food system. We deliver
delicious, ready-to-eat plant-forward meals, snacks, and cold press juices to
our customers’ doorsteps to empower our customers to improve personal and
planetary health by eating more plants. To date we’ve delivered over 20
million nourishing meals to customers across the West and East Coast and we’re
just getting started! The San Francisco Business Times named us one of the Top
100 Fastest Growing Private Companies in the Bay Area in 2023. Inc. awarded us
Best in Business in 2022 among companies that “go above and beyond” in both
food and sustainability sectors, and recognized us in the 2024 Inc. Regionals
list of the fastest-growing companies in America by region.
We are mission-driven and share a growth mindset. Our values guide our
approach to crafting our healthy products, solving problems, and working
collaboratively. As a Thistler, you'll help transform the health of people and
the planet by living our core values every day.
Be Human: We’re always willing to learn and aim to empower the people around
us.
Think Bigger: We’re here to do more today than we did yesterday, and we figure
it out together.
Build the Future: We tackle every day with the positive attitude of someone
who can see the future and knows how bright it is.
Make a Lot with a Little: We get creative and look for ways our resources can
take us as far as possible.
Lead with Purpose: Our mission guides our decisions and gives our work
meaning.
Diversity, equity, and inclusion are essential values at Thistle. We know we
do our best and most impactful work when we feel we are represented and
belong. We're proud to actively recruit and hire talented people from a wide
variety of backgrounds and experiences. We do not discriminate based on race,
religion, color, national origin, gender, sexual orientation, age, marital
status, veteran status, or disability status.
