CourseFactory is a revolutionary platform that simplifies the process of
massive course creation, saving time and money. Our tools, such as automatic
content validation, process chain builder, flexible notifications, and more,
help teams be more efficient and effective.
We’re looking for a seasoned Engagement Marketing Manager who will be
responsible for high-impact initiatives and programs to increase our
customers’ retention and engagement across our owned media channels such as;
email, push, organic search & social. In this role, you will create and
execute engagement strategies that move business metrics; building and
shipping marketing campaigns that get our users to activate and repeat. You’ll
develop an integrated marketing strategy that builds valuable and long-term
relationships with our customers.
The ideal candidate is well-versed in thoughtful customer engagement
approaches, has microscopic attention to detail with a love of numbers and
data, and a keen eye for creative execution. This role is a fantastic
opportunity for an eager marketer to dig in and drive real impact from day
one.
**Responsibilities:**
* Be responsible for creating engagement campaigns for the UK customer lifecycle, including automated comms, promotions, and seasonal campaigns.
* Improve onboarding, activation, and retention of our users through engagement channels, including email, in-app/push, and content marketing.
* Manage end-to-end development and execution of email campaigns. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, and delivering tailored communications that drive impactful engagement.
* Create detailed customer journey flows with actionable trigger points to drive conversion and engagement.
* Create and oversee the seasonal calendar for engagement marketing campaigns.
* Partner closely with our engineering team to deliver on key content marketing initiatives to improve SEO rankings in the UK and drive organic growth.
* Present regular updates and performance reports to key business stakeholders.
**Requirements:**
* You have 3+ years of experience in customer marketing, customer communications, or customer engagement.
* You have very strong analytical skills and a data-focused mentality. We love to use Looker, DOMO, Google Sheets, SEM rush etc. to help us tell the story of our campaign performance.
* You have strong stakeholder management and interpersonal skills.
* You have a record of business results through testing and deploying marketing campaigns across channels.
* You have familiarity with CRM technology, including ESPs, segmentation tools, and complex data structures and systems.
* You have experience with HTML/CSS and how templates are loaded and coded into a marketing automation tool.
* You have a firm understanding of basic SEO principles and how to identify opportunities for organic growth through keyword research.
* You are extremely organised, dependable, self-motivated & have a strong ability to multi-task
* You have a bachelor’s degree or equivalent experience.
CourseFactory focuses on Education. Their company has offices in Helsinki.
They have a small team that's between 1-10 employees.
You can view their website at <https://coursefactory.net>
