We are looking for a highly creative digital campaign manager to lead our
marketing team & to develop, implement, track and optimize our digital
marketing campaigns across all digital channels. In this position, you will be
responsible for all aspects of our marketing operations. Your duties will
include planning, implementing, and monitoring our digital marketing campaigns
across all digital networks.
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database,
email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the
insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Domain Expertise
3-8 years of experience as a digital campaign manager,
Fintech/startup experience a plus
Desired: Masters degree in marketing or a related field
Demonstrable experience leading and managing SEO/SEM, marketing database,
email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising
digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns
Up-to-date with the latest trends and best practices in online marketing and
measurement
Individual Skills
Strong communication skills both written and verbal
Sound problem-solving skills with the ability to quickly process complex
information and present it clearly and simply
Utilizes team collaboration to create innovative solutions efficiently
Mindset & Behaviors
Passionate about technology and excited about the impact of emerging /
disruptive technologies
Wants to unleash inner self-starter and work in an environment that fosters
entrepreneurial minds Believes in culture of brutal transparency and trust
Open to learning new ideas outside scope or knowledge skillset
Industry
Internet
Employment Type
Full-time
Otterz focuses on Payments, Small and Medium Businesses, Mobile Payments,
Banking, and Credit Cards. Their company has offices in New York City and San
Francisco. They have a small team that's between 11-50 employees.
You can view their website at <https://www.otterz.co>
