Position Summary...
SEO leads the operational and local SEO activities for our customers, directly
contributing to traffic and customer acquisition goals. Possessing a deep
understanding of methods to grow SEO traffic for e-commerce, this person uses
data and SEO insights to define project requirements and execute on roadmaps
that drive traffic, customer acquisition and conversion through organic
channels.
What you'll do...
1. Accountable for the performance of SEO organic traffic, regularly evaluating performance against annual targets, assessing gaps, and developing recovery plans to address systemic issues.
2. Continuously assessing the technical health and crawl rate of client properties (internal linking, crawl budget, indexability, etc), working alongside engineering and product leads to build a comprehensive roadmap of projects that improves SEO at scale, maximizes the leverage of international components, and ensures client is always positioned to support the latest Google trends and guidelines.
3. Managing SEO and campaign planning activities at a priority category and seasonal level, driving focus around competitive keywords, customer need gaps, and seasonal campaign opportunities, seeking to grow clients’s share of search, and organic conversion, in chosen areas.
4. Oversee vendor relationships, onboarding, and pricing negotiations for all SEO toolsets and content authoring firms, effectively managing cost, budget and workflow efficiencies on a regular basis.
5. Set standards and drive training around effective SEO processes and guidelines across ecommerce, including site architecture and structure, SEO meta data, product content, marketing copy, and other critical SEO components.
6. Drive day-to-day execution of the program, including ongoing co-ordination with other ecommerce efforts and campaigns, and monitoring all written/visual content produced through the SEO team, for compliance against accessibility, legal, and other guidelines.
7. Responsibility for strategy, analysis and execution of Technical SEO to improve core web vitals.
Qualifications
• 5 years experience in Technical SEO; eCommerce SEO experience is strongly
preferred
• Bachelor’s degree
• Hands on experience with SEO tools such as Google Search Console, SEMRush
etc.
• Direct experience working with product managers and engineering teams to
drive SEO enhancements.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If
none are listed, there are no minimum qualifications.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If
none are listed, there are no preferred qualifications.
Speedy Brand focuses on Artificial Intelligence and Digital Marketing. Their
company has offices in San Francisco and India. They have a small team that's
between 1-10 employees.
You can view their website at <https://speedybrand.io/>
