### About Us
We knew there had to be a better way to share knowledge, learn on the job, and
get work done faster. So we built it.
Tango instantly turns what you know into step-by-step guidance—no videos,
meetings, or screen shares required.
With Guidance, you can:
⚡ Turn automatically captured how-to guides into on-screen, interactive
walkthroughs
✅ Give step-by-step guidance asynchronously, with built-in context and curated
insights
🎉 Minimize interruptions so you—and everyone around you—can stay in flow and
get sh*t done
As a product-led series A startup, Tango powers processes for 500,000+ team
members at companies like IBM, Salesforce, Netflix, Nike, and Verizon. We’re
backed by leading venture capital firms, including Tiger Global, Slack Fund,
Salesforce Ventures, Atlassian Ventures, Wing VC, General Catalyst, and GSV
Ventures. And we’re growing fast.
We’re building a future of work where processes are easier to document and
faster to follow. Where teams can give and get the right answers, in the right
place, at the right time. Where to-do lists are easier to tackle—making space
for the work that matters most.
Come build with us.
### TL;DR
Reporting to the Co-founder COO/CMO, the Head of Demand Generation will be a
critical part of our GTM team and our growth efforts, owning the demand
generation program within marketing and working closely with Sales, Ops, and
Product. This role balances strategic leadership and hands-on execution,
making it an excellent opportunity for a data-driven, results-oriented
marketer.
Growth at Tango today is fueled by a product-led motion, word of mouth,
content marketing, and social programs. Increasingly, growth in the future
will be fueled by an ability to reach leaders in IT, Operations, and L&D
through "traditional" channels including: field marketing, paid acquisition
through LinkedIn and Google ads, webinars, outbound, account-based marketing
campaigns, and partner marketing.
This is a **remote position based in the US** , with two offsites a year to
meet your teammates in person (and explore different cities around the
country!).
### What you'll bring
* Deep expertise in B2B demand-gen and lead-gen (either PLG or Sales-led and familiarity with the other), with a history of meeting lead and opportunity commitments and owning a revenue number
* Successful, relevant experience working in early-stage SaaS environments (Seed-Series B)
* Able to hit the ground running, with a strong understanding of B2B sales cycles for mid-market and enterprise SaaS ($30k – 150k ACV) and Account-based marketing
* Able to grow current channels, and experiment, analyze, and promote new programs against evidence in the sales pipeline
* Demonstrated excellence in orchestrating novel campaigns start to finish
* Excellent written and verbal communication skills, strong technology and analytics skills, including comfort with A/B testing
* A motivated self-starter who thrives in high performance, hands-on and fast-moving team environments.
* A "player-coach" mindset with a capacity to both initiate and run programs initially but also coach others and scale the function over time
### Bonus points
* Familiarity with HubSpot, Segment, Clay, Webflow
* Track record marketing into IT, Ops, and/or L&D buyers
* Experience scaling Demand Gen programs within PLG companies
* An early career in Sales
### About you
* You're a master of your craft and eager to share your knowledge to help others grow
* You embrace the growth mindset and refuse to settle for good enough
* You're fun! We're serious about not taking ourselves too seriously around here
### Compensation
* Our base salary compensation is $170,000 - $220,000 for this role, and the total compensation package will also include equity and benefits. We value each employee based on their impact within the company, regardless of their location. Due to this, we set salary ranges for all roles based on function, level, and benchmark against similar-stage growth companies. We share salary ranges on all job postings to comply with local legislation and provide greater transparency to candidates. Final offer amounts are determined by multiple factors, including past candidate experience and expertise, and may vary from the amounts listed above. Additionally, we offer an annual equity refresh program.
### Why join Tango?
We believe teams that support and challenge each other are destined to win.
That’s why we provide a competitive suite of benefits to support your personal
and professional growth journey—and have some fun along the way.
### Tango Benefits
* Full Medical/Dental/Vision coverage with 100% employer contribution, FSA, and an HSA for qualified plans
* 4 free therapy sessions annually through Spring Health
* Competitive compensation and annual equity refresh program
* 401(k) plan
* Work from anywhere in the US, with UberEats and Deskpass stipends—on us!
* Generous annual stipend for Learning & Development
* Health and Wellness stipend
* Unlimited PTO, 10 holidays, 4 personal volunteer days, 4 mental health days, and birthdays off
* Paid parental leave
* Subsidized National Parks Annual Pass
* Subsidized Roller Skates (yes, seriously)
### Our Core Values
* ▶️ **Take Action** – Avoid indecision and move past points of uncertainty. Value speed and fail forward.
* 🚀 **Aim High** – Set uncomfortably ambitious goals. Reject mediocrity and take calculated risks.
* 👐 **Seek Diversity** – Invite unique perspectives. Create a safe space to challenge the status quo.
* 🌱 **Leave It Better** – Be an owner, not a renter. Cultivate a growth mindset.
* ✨ **Customer Love** – Champion the needs of the end user. Deliver magical experiences.
* 🏆 **Team First** – Winning as a team beats winning alone. Lift up others.
[_Learn more_](https://podcasts.apple.com/no/podcast/instilling-values-into-
your-hiring-process-with-ken/id1267738283?i=1000575038048) about how we
evaluate these values in our interview process.
