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Content / Growth Marketer

Salary: $80,000 - $120,000

Posted on: 08/17/2023

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Job Description

**About You**

Are you excited to bring a disruptive video streaming infrastructure to a
rapidly growing market? Do you find it interesting to experimenting with
growth channels and growth strategies? Are you a self-motivated person who
loves the flexibility of remote first culture at a small startup? If you are a
marketer with a strong go-to-market experience and with a passion for video
streaming, you should consider joining Livepeer's as a content / growth
marketer.

**About Livepeer**

Livepeer’s mission is to build the world’s open video infrastructure, enabling
instantly scalable, reliable, and affordable video streaming. Users of
Livepeer can access instantly reliable and scalable video infrastructure while
saving over 10x in cost compared to traditional cloud infrastructure
providers.

As a blockchain-based protocol that has been live on Ethereum since 2018,
Livepeer is one of the first web3 networks to deliver real-world value to an
existing multi-billion dollar industry. We do this by using our open-source,
blockchain coordinated, p2p network to enable a worldwide community of
hardware operators to run infrastructure for video streaming. In trying times
like this, Livepeer provides a unique video solution that helps communities
and businesses innovate, adapt, and grow through the power of video.

Livepeer is proud to be an Equal Opportunity Employer that is committed to
inclusion and diversity. We are committed to providing a community and
environment for mutual respect, without regard to race, color, religion, sex,
pregnancy, national origin, age, physical and mental disability, marital
status, sexual orientation, gender identity, gender expression, genetic
information, military and veteran status, and any other characteristic
protected by applicable law. We believe diversity and inclusion are crucial to
our success and seek to recruit/develop from a diverse candidate pool.

**About the Role**

As Livepeer's content / growth marketer, you will play a crucial role in
bringing our disruptive video streaming platform to market. You will be
responsible for building out and executing on Livepeer's content and growth
strategy, using a combination of data and creativity to iterate on marketing
experiments / validate growth channels.

You will work directly with the founder of Livepeer on a small but experience
go-to-market team. You will also collaborate closely with Livepeer's world-
class product and engineering team, all with the same goal of shifting the
paradigm for digital video by changing our assumptions on what’s possible.

**Requirements**

* Technical proficiency: you can quickly grasp the technical nuances of Livepeer’s developer facing video streaming product, and convey strong credibility in marketing communication.
* Data driven decision making: you are experienced with a range of analytics tools and platforms. You enjoy iteratively measure / analyze / optimize campaign performance.
* Content creation and SEO: you like to create and guide high-quality / technical content that appeal to key technical decision makers, and have strong experience in search engine optimization for niche terms.
* Multi-channel marketing: you have experience across a range of channels such as online events, webinars, content syndication, email marketing, paid ads. You are familiar with developer growth channels like Github, Stack Overflow, Product Hunt, and Hacker News.
* Early startup experience: you have demonstrated success at an early stage startup or comparable environments. You default to taking initiatives and communicating with clarity.
* Remote first experience: you are excited to work on a remote first team, sift through Discord / Slack threads to gain context, and enjoy written communication as much as verbal communication.

**What to Expect During the Interview Process:**

* Initial Phone Interview
* First and Second Round Interview
* Reference Checks

**Resources to Learn More About Livepeer**

* [The Livepeer Primer](https://livepeer.org/primer)
* [Livepeer snags $20M for decentralized video transcoding](https://venturebeat.com/entrepreneur/livepeer-snags-20m-for-decentralized-video-transcoding/)
* [Messari Profile](https://messari.io/asset/livepeer/profile)
* [Grayscale Livepeer Report](https://grayscale.com/products/grayscale-livepeer-trust/)

Livepeer focuses on Video and Blockchains. Their company has offices in New
York City and Remote. They have a small team that's between 11-50 employees.
To date, Livepeer has raised $48.155M of funding; their latest round was
closed on July 2021.

You can view their website at <http://www.livepeer.org> or find them on
[Twitter](https://twitter.com/livepeerorg) and
[LinkedIn](https://www.linkedin.com/company/livepeer).

Skills:

Access
Communication
Creativity
Diversity and Inclusion
Flexibility
Optimization
Search Engine Optimization
Slack
startup