Arrow Markets, the pioneering decentralized options trading platform, is
seeking a visionary Chief Marketing Officer (CMO) to lead our marketing
efforts and drive our brand to new heights in the crypto and DeFi space.
Key Responsibilities:
* Develop and execute comprehensive marketing strategies to enhance Arrow Markets' brand positioning and attract new users
* Plan and oversee innovative marketing campaigns across various channels, including social media, content marketing, and web3 initiatives
* Oversee budget allocation and ROI measurement for all marketing initiatives
* Create and manage the social media calendar, ensuring consistent and engaging content across X, Discord, and Telegram
* Collaborate with community managers to direct community engagement and content creation
* Collaborate closely with the design team to develop high-impact visual content and memes that resonate with the crypto trading community
* Plan and run engaging web3 initiatives such as trading competitions and educational campaigns to promote options trading on Arrow Markets
* On-board key opinion leaders (KOLs) in the trading space and coordinate campaigns with them and their communities
* Monitor crypto trading trends and sentiment to inform content strategy and messaging
* Collaborate with Product and Engineering teams to communicate new features and gather community feedback
* Analyze market trends, competitor activities, and community data to inform marketing strategies and drive growth
Qualifications:
* 3+ years of marketing and leadership experience, preferably in the DeFi space
* Deep knowledge of and passion for crypto, DeFi, and options/derivatives trading
* Proven track record of developing and implementing successful marketing strategies in fast-paced, innovative environments
* Ability to analyze community/social data and translate insights into growth strategies
* Self-starter attitude with the ability to thrive in a fast-paced, innovative startup environment
* Excellent communication and relationship-building skills
* Ability to thrive in a dynamic startup environment and adapt to rapid market changes
If you're a seasoned marketing leader with a passion for crypto and DeFi, and
you're ready to take Arrow Markets to the next level, we want to hear from
you. Join us in shaping the future of decentralized options trading.
To apply, please send your resume and a brief overview of your marketing
vision for Arrow Markets to @infinitetofu on Telegram. Compensation includes a
competitive USDT base and $ARROW bonus package.
