APPLY HERE:
<https://zenfolio.applytojobs.ca/marketing/31759>
Job Title: Product Marketing Manager
Reports to: Senior Director, Product Marketing
Department: Marketing
About Zenfolio Inc.
Zenfolio Inc. offers multiple e-commerce solutions for photographers to
showcase their work, manage their business, and build their brand. For almost
two decades, Zenfolio Inc. has proudly served photographers around the globe.
With team members hailing from all over the world with diverse backgrounds,
personalities, and talents, Zenfolio Inc. prides itself on offering a truly
unique work environment. You’ll be supported by bright and talented
individuals who come together to work and play in a fun, collaborative,
supportive and creative work environment. If you love photography and helping
businesses succeed, then we’d love to hear from you!
Summary
The Manager of Product Marketing is responsible for developing positioning and
go-to-market strategies for the company's products. This role creates
compelling messaging and content that resonates with customers. The role will
be the lead in Product Marketing strategy for one primary brand, but will
support other projects across the Zenfolio Inc. family of brands as needed.
Duties and Responsibilities
● Work closely with product teams to deeply understand the company's
solutions.
● Identify target segments and personas, understand their needs and pain
points, and create marketing content that clearly articulates customer value.
● Develop and execute strategies to grow subscriptions, maximize ARPU and
reduce attrition.
● Develop go-to-market plans and sales enablement content for products.
● Produce SEO ready marketing collateral for assets such as landing pages,
promotional videos, blog posts, infographics, email, social campaigns, and in-
product messaging.
● Manage product launches including messaging, campaigns, and events.
● Monitor competitive landscape and conduct market/buyer research.
● Analyze product performance and identify areas for messaging refinement.
● Define and implement strategies to improve key user engagement and retention
metrics.
● Other duties as assigned by the Senior Director, Product Marketing.
Qualifications
● Bachelor’s degree in Business, Marketing, English or Journalism or related
field
● 5+ years of B2B product marketing experience, preferably for SaaS.
● Strong copywriting and content development abilities.
● Experience producing buyer-focused sales enablement materials.
● Excellent communication and presentation skills.
● Analytical mindset with ability to derive insights.
● Proficient in marketing tools like CRM, marketing automation, etc.
● Knowledge of market research techniques and data analysis.
● Ability to thrive in a fast-paced environment with evolving priorities.
Compensation
The salary range for this position is CAD 90,000 to CAD 100,000 (median to
high). Total compensation includes salary + annual bonus and comprehensive
benefits coverage from day 1 of employment.
Why you should work with us
We are built on the values we believe in—ownership, collaboration, embracing
change, impactful and simplistic. We move fast, solve important problems and
continuously aim to do and be better. At Zenfolio, the work of every team
member matters—whether it’s for our members, company, team, or culture—we all
strive to make an impact with ideas that are better, smarter, and more
innovative. Our team members make important decisions every day that have
direct and tangible impacts on our users.
As a remote-only growing team (100+), we care deeply about fostering a company
that our team is extremely proud to work for—a healthy organizational culture,
competitive salaries, flexible work arrangements, great health benefits and
other perks.
We have an amazing team that will be eager to help you succeed in your role
and grow in your career.
What to Expect
If this sounds like the right place for you, then get in touch! We can’t wait
to meet you. Your resume will be reviewed by a human as soon as possible.
Selected applicants will be invited for an initial screening with someone from
our team where we will converse about the role and the organization. We
usually have 3 rounds of interviews - One 15-minute screening video call,
followed by two 60-minute video calls.
Estimated timelines for interviews:
Round 1: Between 1-2 weeks from date of application
Round 2: Between 2-4 weeks from date of application
Round 3: Between 4-6 weeks from date of application
*Note: *These are estimated timelines. We may be able to complete the rounds faster, or they may get delayed due to unavoidable circumstances.
*Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Zenfolio, we are dedicated to building a diverse, inclusive and authentic workspace, so if you are excited about this role but your experience aligns differently with some qualifications in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles across Zenfolio.
_Zenfolio is proud to be an equal opportunity employer and is committed to
building a work environment that is both diverse and inclusive. All qualified
applicants are highly encouraged to apply and will receive consideration for
employment regardless of race, religion, gender, gender identity or
expression, sexual orientation, ethnicity, creed, disability, or age. We are
committed to working with applicants requesting accommodation at any stage of
the hiring process._
_Please note that while all our roles are remote, we are hiring for this role
only in Canada and will not be sponsoring visas for this position. You must be
located in and eligible to work in Canada to be considered for the role._
Compensation
$90,000.00 - $100,000.00 per year
