Job Description

We're Welgo, a tight-knit crew that's crazy about delivering amazing
experiences for our guests in the Short-Term Rental (STR) space. After a
strategic pivot from managing 680 listings to focusing on about 200 hand-
picked, experiential properties, we're gearing up for something big. We're
looking for an experienced CMO who can help us build Welgo into a household
name and later transition to multiple niche STR brands. Behind the STR brands
- we're building an operating system for delivering WoW airbnb experiences
consistently for hosts.

<https://app.slidebean.com/sbp/qu1w8i5rhc/Welgo-Thesis>

**The Perks:**
Salary $75k - $150k + potential for Equity
Work at a pace that most would call "2 years of experience in 6 months."
Build experiential brand that you'll be proud of, and make lasting industry
connections

**What We Need From You:**
All-in commitment. No side-gigs, no distractions.
Be ready to travel about a 10% of the time for. You'll need to understand our
markets first-hand and stay on cutting edge of STR space.

**The Basics:**
You'll be building and executing a **marketing strategy** from the ground up
to get Welgo to 90%+ in direct bookings and OTA indepndent
You're not just checking off tasks, you're solving big problems that make or
break our success.

**Who You Are:**
You've got at least 5 years of marketing experience, with a preference for
someone who has built a brand in the vacation rental or hotel industry.
Data is your second language. You make decisions based on it and can pivot
when needed.

**Rockstar - Pass. Friendly and thoughtfull - Let 's talk**
You're not just filling a seat; you're steering the ship. Our core job here is
problem-solving. So whether it's choosing the right ad spend or setting up
customer retention strategies, you're on it.

**Normal Job vs Welgo**
Your boss tells you what to do
Your boss tells you how to do it
You try to fit in w the company

**Welgo this is not your normal Job**
You decide what to do based on our goals
We have to figure out how to do it (new challenges as we grow)
We want you to change the company

**Immediate Tasks:**
Roll out a direct booking website and build a funnel to convert OTA traffic to
direct bookings.
Assess our current tech stack and recommend what will help us scale.

**What you bring to the table**
You are an avid traveler. You love experiencing new places, and cultures.
We want you to build a product that you'd PERSONALLY love to use. #1 goal is
to build something Airbnb guests and hosts would want - aka The #1 Platform
for delivering WoW Airbnb guest experiences consistently.

**Leader. We want you to be a leader on the team.**
This means you don't just follow directions. You create direction.
I want you to push the pace. I want myself and all key players to feel
pressure to bring my A-game because you will not accept - anything less.
We must call out Bullshit when we see it. Shitty execution - bullshit.
Opinions without evidence? bullshit. Making things seem better or worse than
they are? - bullshit. Let's call out each other on bullshit.

Welgo Space focuses on Usa, Europe, Philippines, and Israel . Their company
has offices in Spain, Colorado, Philippines, Manila, and Portugal. They have a
small team that's between 11-50 employees.

You can view their website at <https://www.welgo.space/>