**THE TEAM:**
The School of Traditional Skills is dedicated to empowering individuals with
the knowledge and abilities necessary for a healthy, sustainable lifestyle.
Our mission is to provide high-quality, instructional video content on topics
such as homesteading, gardening, food preservation, and more. We aim to ensure
that Traditional Skills are not forgotten and are instilled into our culture,
offering a better way of life. We are committed to continuous improvement,
striving to produce the most engaging and effective educational content for
our community. Our team is passionate about fostering the use of these
traditional skills to make a meaningful impact on the lives of our students.
We are a remote, high-performing team dedicated to excellence and driven by
our shared mission.
**JOB BRIEF:**
Are you a highly motivated and experienced marketer that thrives with the
challenge of scaling revenue in a start environment in a niche market with
limited resources!?!
Have we got a job for you!
The School of Traditional Skills is seeking an energetic and dynamic Director
of Marketing to lead our marketing efforts and drive our growth. This pivotal
role requires a seasoned marketing professional with prior experience as a
Director of Marketing or CMO, along with a strong track record in managing
marketing strategies for young growing companies.
Your resume should include a broad range of skills including but not limited
to: email marketing, content marketing, live events such as webinars and
summits as well as experience with direct response and paid advertising on
platforms like FB, IG, YT and Google. Experience directing and managing
affiliate programs will be a serious bonus. Did we mention SEO?
You also must be familiar with marketing online educational products as well
as recurring revenue models. SaaS would be another bonus!
Data driven decision making is a must.
Lastly, you should have experience not only in scaling revenue in the start up
environment, the successful candidate will have prior experience scaling a
company from $2m ARR to $10m ARR.
As the Director of Marketing, you will be responsible for overseeing both
Growth and Lifecycle Marketing for an e-learning subscription company. The
responsibilities of this role will encompass all marketing activities,
including social media, digital advertising campaigns, organic content
marketing, and live events such as webinars and summits.
The ideal candidate will have a strong track record in Performance Marketing,
particularly with Meta, and extensive experience in marketing live events like
webinars and summits. Additionally, the Director of Marketing must be
proficient in data and analytics and be driven by data-informed decisions.
You will work closely with the Chief Executive Officer and the leadership
team, regularly presenting strategies and reports on the effectiveness of
marketing initiatives.
The ideal candidate is passionate about the homesteading and self-sufficiency
lifestyle, and has a deep understanding for the passion it takes to
participate in this lifestyle. They must also thrive in a fast-paced,
challenging environment of a startup. You should be excited by ambitious goals
and the opportunity to join a fast growing company. Leadership, organization,
and management skills are essential for this role, as you will be guiding a
dedicated marketing team to achieve our mission of empowering individuals with
sustainable living skills.
**KEY RESPONSIBILITIES:**
Define marketing strategies to support the company’s overall strategies and
objectives.
Develop a feasible marketing plan for the department and oversee its day-to-
day implementation.
Supervise the marketing department and provide guidance and feedback to team
members and vendors.
Develop and execute systems and procedures for marketing data analytics.
Prepare regular reports and presentations on marketing metrics for the
Executive Team.
Ensure effective strategies are being applied to:
Digital Marketing
Social Media Marketing
Content Marketing (Blogging)
Copywriting
Email Marketing
Webinar Marketing
Affiliate Marketing
Live Event Marketing
Ensure our brand message is relevant, strong, and consistent across all
marketing channels.
Identify opportunities to reach new market segments and expand user growth.
Conduct general market research to keep abreast of trends and competitors’
marketing movements.
Participate in the quarterly and annual planning of company objectives.
Set, monitor, and report on development plans and goals for the Marketing Team
Members.
Build a highly efficient team of marketing professionals in accordance with
overall company objectives.
Create a solid network of strategic partnerships.
Drive growth and lifecycle marketing initiatives to maximize customer
acquisition and retention.
Utilize performance marketing techniques to optimize campaigns and drive
measurable results.
Leverage data and analytics to inform decision-making and continuously improve
marketing strategies.
Collaborate with cross-functional teams to ensure alignment and integration of
marketing efforts.
Manage budgets and allocate resources effectively to achieve marketing
objectives.
**SKILLS AND QUALIFICATIONS:**
Minimum of ten (10) years of experience in marketing strategy with at least
five (5) years in leadership.
Relevant Bachelor’s Degree in Marketing or a related field.
Demonstrable experience in designing and implementing successful marketing
campaigns.
Solid knowledge of data analytics, web analytics, and Google Adwords.
Experience with CRM software and digital marketing tools and techniques.
Strong leadership skills with the ability to inspire and motivate a team.
Exceptional, empathetic, and approachable written and verbal communication
skills.
Exceptional organizational skills, including structuring data and managing
details.
Strong analytical and project management skills.
Strategic mindset with the ability to make difficult decisions.
Mastery of Google’s G Suite of products, including Gmail, Docs, and Drive.
Proficiency with virtual meeting and collaboration software and tools.
Ability to adapt and respond to changing requirements and emerging
opportunities.
Ability to collaborate with co-located and remote team members and clients.
Ability to learn and apply new systems, technologies, and workflows.
Familiarity with e-learning, specifically with video format.
Familiarity with new media concepts, types, channels, and forms of user
engagement.
Proven track record in performance marketing, particularly with Meta.
Experience in marketing live events such as webinars and summits.
Proficiency in data-driven decision-making and a strong understanding of
marketing analytics.
Experience scaling a company from early stages to significant growth.
Ability to manage multiple projects simultaneously and meet deadlines.
Familiarity and passion for the Homesteading and Traditional Skills content we
produce.
**COMPENSATIONS:**
Base Salary: $145,000 - $175,000 USD, commensurate with experience.
Bonus: Performance-based compensation with the potential to earn an additional
50% of the base salary.
**THE BENEFITS:**
Company sponsored Health Benefits Package
Competitive compensation with annual reviews and merit increases
15 days of paid vacation, plus an additional 5 days during Winter Break, and
14 additional days paid holidays in alignment with the US Holiday calendar.
Company-sponsored training and development programs
Remote-first flexible work environment
