💰 $100,000 - $150 🌍 United States 📅 08/17/2024
**Role Overview:**
As the Director of Affiliate Marketing & Strategic Partnerships, you will lead
the transformation of our affiliate channels and strategic partnerships to
drive significant revenue growth. Your role will leverage your extensive
experience in managing multi-million dollar affiliate programs and forging
high-impact partnerships. You will utilize data-driven strategies and advanced
MarTech solutions to exceed KPIs and contribute to the overall success.
**Key Responsibilities:**
**Affiliate Program Leadership:**
* Transform and scale the SaaS affiliate marketing program, focusing on strategic recruitment, activation, and retention of affiliates.
* Achieve growth by creating and implementing innovative strategies across influencer marketing, SEO, SEM, email marketing, and media buying affiliates.
* Lead the adoption of MarTech and SaaS technologies to optimize affiliate performance, driving significant revenue increases.
* Develop and manage commission structures and performance incentives that motivate top-tier affiliates, contributing to multi-million dollar revenue growth. **Strategic Partnership Development:**
* Identify, negotiate, and secure high-impact strategic partnerships that align with growth objectives and drive significant revenue contributions.
* Cultivate and maintain long-term relationships with key partners, ensuring mutual benefit and alignment with strategic goals.
* Develop joint marketing initiatives and co-branded campaigns with partners, enhancing brand visibility and driving engagement across channels. **Team Leadership and Development:**
* Manage and mentor a high-performing team of affiliate managers and partnership specialists, setting SMART goals and fostering a culture of excellence.
* Develop and implement training programs and SOPs that streamline operations, improve onboarding efficiency, and enhance overall team performance.
* Conduct regular performance reviews, providing feedback and support to drive continuous improvement and team success. **Technical and Analytical Excellence:**
* Understanding of affiliate and publisher management software, such as Impact.com, Tapfilliate, Rakuten, etc.
* Implement and maintain robust forecasting models to predict revenue outcomes with high accuracy and adjust strategies accordingly.
* Ensure the accurate tracking and reporting of affiliate and partnership activities, utilizing Google Data Studio, Airtable, and other platforms to generate actionable insights. **Strategic Planning and Execution:**
* Develop and execute comprehensive strategies that align affiliate and partnership efforts with broader business objectives.
* Drive innovation in affiliate marketing by launching initiatives such as influencer collaborations, premium content partnerships, and advanced media buying strategies.
* Ensure that all affiliate and partnership activities are aligned with the overall marketing and business development plans, contributing to the sustained growth.
**Qualifications:**
* Proven track record of leading and transforming large-scale SaaS affiliate marketing programs with significant revenue impacts.
* Extensive experience in developing and managing multi-million dollar partnerships that align with business growth objectives.
* Strong negotiation, communication, and relationship-building skills, with the ability to secure and maintain high-value partnerships.
* Proficiency in MarTech solutions and analytical tools, with a strategic, data-driven approach to decision-making.
* Dynamic leadership experience, with a demonstrated ability to manage and motivate high-performing teams to exceed KPIs.
* Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
**Benefits:**
* Competitive salary and performance-based incentives.
* Flexible remote work environment with a focus on work-life balance.
* Opportunities for professional growth and career advancement.
* Access to cutting-edge technologies and ongoing learning opportunities.
