**Location** : Hybrid (~3d/week in office) - San Francisco, CA
**Company website** : [](http://www.viraaal.io/)<https://www.poolday.ai/>
**About Poolday:**
Mission: Empower app marketers to instantly create top-performing video ads
Summary: Poolday.ai is a self-serve platform enabling performance marketers to
generate videos in any language and style instantly using our AI actors.
Poolday is giving marketing and creative teams the ability to rapidly A/B test
anything alongside existing gameplay recordings to produce a wide range of
video styles — from green screen to floating heads, to organic
looks—comparable to what real content creators make. The platform increases
ROI on user acquisition and boosts operational efficiency by cutting out the
need to coordinate with content creators, giving marketers complete control
over the script and style of the video.
**Company Culture:** [click
here](https://www.notion.so/a060f354adc2423ebc8da4367bfb0c38?pvs=21)
We have a massive pipeline of customers to onboard, are VC backed and are on
an incredible growth trajectory. If you want to be part of a fast-growing
company and work with the most advanced customers in the mobile gaming
industry, Poolday.ai will be a great fit.
* * *
**Your North Star:** To build the best community of marketing artists in the
world.
**Description:**
**If you want to build the best community of marketing artists, you have to
speak their language. Metrics like CPI, CTR, and ROAS are your second
language.** The ideal candidate has a proven track record in designing
compelling video ads for gaming companies, specifically aimed at driving app
installs. You should have experience producing high-performance video ads for
a performance marketing company known for managing hundreds of video
campaigns.
* **2+ Years in Gaming Companies:** Experience in fast-paced mobile gaming companies producing video creatives is essential, with startup experience being a bonus.
* **Marketing Artist + Creative Video Production:** Expertise in crafting engaging, high-quality video ads showcasing games through storytelling, animation, motion graphics, audio editing and/or UGC videos.
* **Design and produce engaging video ads tailored for gaming apps to drive app installs** for a performance marketing company that manages hundreds of video campaigns.
* Knowledgeable about video ad specs, best practices, and trends across digital platforms.
* **Networking:** Skilled at building relationships and connecting with professionals in the mobile app marketing space.
* **Social Media Presence:** Evidence of active social media presence (LinkedIn or other) or strong interest in establishing a personal brand.
* **Podcasting Skills:** Comfortable driving interviews, bringing on guest experts, and handling podcast production (audio, video editing, writing, design).
* **Digital Marketing:** Familiarity with implementing comprehensive digital marketing plans, including SEO, PPC, social media, email marketing, and content marketing, to effectively promote Creative Peoples' work.
* **Clear Communication:** Ability to explain ideas and decisions clearly in English, both verbally and in writing.
* **Scrappy Great Quality:** Operates independently, acts fast, and delivers outstanding work without needing a large team.
**Main Responsibilities:**
* **Market Leadership:** Establish and constantly reinforce the company's position as a market and category leader.
* **Community Engagement:** Put [poolday.ai](http://poolday.ai) on the map by creating the most engaged (and only!) community of marketing artists in the world.
* Create and drive ongoing engagement with the talent network and user community via scalable programs, including targeted email/content, podcasts, events, and other community-building mechanisms.
* **Crisis Management** : Be prepared to manage community crises or conflicts, addressing issues promptly and effectively to maintain a positive community atmosphere.
* **Event Organization:** Plan, host, and promote engaging virtual and in-person events that bring marketing artists together
* Collaborate with the Founding Product Designer to create visually appealing promotional materials and content.
* Showcase innovative marketing art examples and their impact on user acquisition and engagement.
* Develop interactive content to engage the community and gather insights on marketing art preferences and user acquisition strategies. _(more info below)_
* **Community Expansion:** Identify, engage, and develop a holistic plan on potential communities/channels that will multiply the company's brand awareness and customer acquisition, utilizing marketing art skills to create visually appealing promotional materials.
* **Revenue & Growth:** Increase revenue, retention, and referrals while reducing time to close clients and increasing conversion rates.
**Some examples of topics we’d imagine:**
* **Community Building:** Build a vibrant network of User Acquisition Partners, Creative Leads, and other experts via in-person events, online communities, and other sources.
* **Workshops & Training:** Organize hands-on workshops and training sessions to help community members develop and refine their user acquisition skills.
* **User Acquisition Trends:** Discussions on the latest trends, challenges, and opportunities in user acquisition for mobile apps.
* **Community Growth and Engagement** : Develop and implement programs to grow the community both online and offline. This includes hosting events, webinars, and meetups, as well as fostering engagement through content creation, discussions, and feedback sessions
* **Customer Interaction:** Respond to questions, concerns, and other communications inside the community.
* **Event Organization:** Plan and host engaging virtual and in-person events (webinars, meetups, conferences) that bring together user acquisition managers, marketing experts, and marketing artists, creating visually appealing promotional materials and content for these events.
* **Social Media Graphics:** Create engaging social media graphics, GIFs, and short videos to promote community initiatives, events, and discussions across various platforms.
* **Marketing Art Showcase:** Share and discuss innovative marketing art examples, such as app store screenshots, banners, and promo cards, highlighting their impact on user acquisition and engagement.
* **Interactive Content:** Develop interactive content pieces, such as quizzes, polls, and infographics, to engage the community and gather insights on marketing art preferences and user acquisition strategies.
* **Metrics & Reporting:** Track and report on key community metrics (membership growth, engagement, event attendance) to demonstrate value and inform future strategies.
* **Partnerships:** Help set up partnerships to leverage other companies’ networks for growth.
* **Industry News & Updates:** Keep the community informed about the latest industry news, product updates, and market shifts that impact user acquisition efforts.
* **Ownership and Initiative:** Take ownership to help the team succeed and build a thriving community that includes online forums, in-person, and virtual user groups.
* * *
**Bonus points for:**
* **Founder DNA** : Previous founder experience
* **Curiosity** : You ask questions to educate yourself and never rely on assumptions
* **Community Building:** Proven record of building and growing engaged audiences and thriving communities. ****
