### Responsibilities
**E-commerce Strategy Development:**
* Develop and implement comprehensive e-commerce strategies to maximize online sales and profitability.
* Identify and implement new marketing initiatives to increase customer acquisition and retention.
**Website and Ad Optimization:**
* Conduct split tests and continuously optimize ads and website to improve conversion rates and customer experience.
* Implement SEO strategies and optimize landing pages to increase organic traffic and conversion rates.
**Performance Monitoring:**
* Monitor key performance indicators (KPIs) related to website traffic, conversion rates, average order value, and customer lifetime value.
* Analyze data and generate actionable insights to drive decision-making and improve overall e-commerce performance.
**Demand Generation:**
* Develop and manage affiliate and influencer programs to drive traffic and sales.
* Leverage earned media opportunities through PR, social media, and content marketing.
* Experiment with field marketing in key locations to refine and scale marketing strategies.
**Product Positioning and Pricing Strategy:**
* Position products effectively in the market, emphasizing unique selling points such as all-natural ingredients and competitive pricing.
* Develop pricing strategies that maximize revenue while maintaining perceived value.
GTM Implementation:
* Launch and optimize the Shopify store to ensure a seamless customer experience.
* Execute the growth plan with a focus on earned media, affiliate marketing, and aggressive upsell opportunities.
### Skills and Qualifications:
* Proven track record of success in scaling a CPG product, preferably within the supplements industry.
* Strong knowledge of e-commerce strategies, online marketing, and best practices.
* Experience with split testing and conversion rate optimization (CRO) techniques.
* Proficiency in utilizing analytics tools (e.g., Google Analytics) and data-driven decision-making.
* Familiarity with online advertising platforms, such as Google Ads, Facebook Ads, and Amazon Advertising.
* Understanding of website design, user experience (UX), and conversion optimization principles.
* Proficiency in Figma and Canva
* Strong understanding of SEO and landing page optimization.
* Excellent time management skills.
* Thrives in a high-stress, fast-paced startup environment.
* Get Sh* t Done attitude.
* Exceptional communication and interpersonal skills.
### Application Process
If this job description is screaming your name, please send us your resume
along with some details about your relevant experience and why you would be a
great fit for Icarus. Please include your dream superpower at the top so we
know you made it this far!
