Hippo Education is on a mission to create practice-changing education that
empowers the people of medicine to learn, grow, and thrive. We've designed our
resources to be as engaging and motivating as they are educational, helping
clinicians stay connected to what matters most in patient care. Our on-demand
platforms ensure flexibility with clinicians’ busy schedules, and we work hard
to bridge the gap between theoretical knowledge and practical application.
Our fun-loving crew creates exceptional medical education across different
specialties and formats, from video bootcamps to podcasts to board prep and
more. We’re a team of over 70 and work remotely across the U.S. Hippo’s a
fantastic place to work, and we’re genuinely proud of the impact we have on
clinicians and their patients.
The ideal candidate is an experienced marketer who’s looking to work on
products with strong growth opportunities and to make a significant impact on
the industry and on the team. As Marketing Director reporting to the CRO, you
will be responsible for owning the target clinician mindset and driving
growth. You’ll translate the value of our products to an external audience and
develop marketing initiatives to support this. A deep understanding of our
products and our core values coupled with a focus on data-driven decision
making will be key to your success in this role.
Responsibilities
* Work with the CRO and cross-functional teams to set our B2B and B2C marketing strategy to brand awareness and growth.
* Own the funnel, mapping the customer journey through to retention and reactivation, and manage marketing automation in support of this.
* Lead our marketing and cross-functional teams to implement growth marketing strategies across organic and paid media.
* Manage and own product positioning and messaging for new and existing courses, including launch communications.
* Lead market research efforts to understand better than anyone else at the company our customers and their needs.
* Create scalable programs and initiatives to build community and connect with our target audience.
* Advance B2B storytelling and sales enablement and manage our partner marketing efforts.
* Track, measure and optimize the performance of our marketing initiatives.
Qualifications
* BA/BS degree, Masters degree a plus
* 8-10 years of experience in marketing, with 4+ years of experience in a marketing leadership role
* Mastery of digital marketing channels at various stages of the customer journey
* Passion for the industry and our mission
* Desire to drive growth; data-driven and adept at working with numbers
* Experience managing direct reports as well as cross-functional relationships
* Exceptional organizational and project management skills
* Ability to dive into new, unfamiliar environments and learn quickly
Details
* $115k-130k salary range, full-time remote position
* 401(k) match, health, vision and dental insurance
* Hippo practices a healthy work-life balance and offers flexibility and reasonable hours
* We are dedicated to supporting employees with professional growth and offer opportunities to learn new skills and training
To apply, please submit a resume and cover letter to
[[email protected]](mailto:[email protected]).
*We unfortunately cannot accept applications from addresses in these states:
Alaska
California
District of Columbia
Hawaii
Maryland
Massachusetts
Montana
New York
North Dakota
Washington
