### About Harpie
At Harpie, we protect crypto holders from theft, scams, and hacks. We bring an
essential peace-of-mind to our users that they won’t find anywhere else in the
crypto industry. We want our users to feel instant relief when they view our
brand and experience our products.
We’re a small and ethically-driven team that takes pride in empowering our
users and working on projects that matter. Every day is a new challenge at
Harpie, as our work operates on the cutting edge of blockchain technology. By
joining the Harpie team, you’ll be joining a mission-focused group that
obsesses about protecting our customers, enjoys new challenges, appreciates
teamwork, and loves learning on the job.
Harpie is currently building the first on-chain firewall that stops theft and
scams. We protect users by making sure that scams that affect their wallet
don’t hit the blockchain. We are funded by world-class investors, including
Dragonfly, Coinbase Ventures, OpenSea, Orange DAO, and founding team members
of Messari and Quantstamp.
We are remote-first!
### **About the role**
We are looking for a person that can lead digital marketing operations at
Harpie, specifically focused on social media and other forms of digital
content popular with a crypto audience. You will be responsible for setting
the foundations of Harpie’s digital marketing campaigns, from ideation, to
resource allocation, to tracking.
We realize that not every campaign will be successful, and so we have no
expectation of perfection! Instead, we value people with a scientific
personality—someone that isn’t afraid to try new things, but can also track
key metrics so that every campaign is a learning experience.
You will be Harpie’s first full-time marketing hire, so be prepared to get
your hands a little dirty until this department grows in size.
### Responsibilities
* Launch creative digital marketing campaigns that increase brand awareness and product conversion
* Make decisions on the resources required to execute marketing campaigns (be it consulting external agencies, contracting graphic designers or writers, ad spend, etc.)
* Source the aforementioned resources for executing campaigns
* Getting your hands dirty: creating your own marketing collateral and content for various campaigns
* Identify KPIs to determine campaign success, then analyze why certain campaigns worked/didn’t work out.
* Pipeline feedback you’ve been receiving from consumers to the product team
* Set a foundation for future digital marketing hires to work atop of
### Required
* Ability to work independently and take charge of creating the foundations of Harpie’s first marketing campaigns
* A scientific personality; you’re not afraid of trying new strategies, but you’re also not afraid of moving to different strategies when you track that things aren’t working out
* Experience growing social media pages organically
* Experience with managing multiple digital campaigns and tracking attribution
* Experience working in small marketing departments within tech startups
* Proven track record of previously successful marketing campaigns
* Willingness to give honest feedback to team about various topics (product, ops, branding, structure, etc.)
### Benefits
* Competitive salary and equity, along with bonus potential
* Fully covered medical, dental, and vision insurance
* Monthly self-care stipend for physical and mental health spending
* 12 weeks paid parental leave
* 401(k) program with matching
* Office furniture of your choice provided by the company (up to $3000)
* Flexible hours, liberal work-from-home policy, and a supportive remote team
### Next Steps
Please send your resume, examples of previous work, and anything else you’d
like us to see at [careers@harpie.io](mailto:careers@harpie.io) with the
subject line “(Your Name) Head of Digital Marketing Application”.
Harpie focuses on Cyber Security, Blockchain / Cryptocurrency, and Web3. Their
company has offices in Remote. They have a small team that's between 1-10
employees. To date, Harpie has raised $5M of funding; their latest round was
closed on June 2022 at a valuation of $35M.
You can view their website at <https://harpie.io>
