We are a leading home improvement company specializing in roofs, windows, and
baths, looking for a results-driven Chief Marketing Officer (CMO) to join our
team. The ideal candidate will have extensive experience in marketing for
local service or remodeling businesses, with a strong emphasis on lead
generation through paid advertising.
Key Responsibilities:
* Develop and execute targeted marketing strategies to drive lead generation and sales.
* Manage and optimize paid advertising campaigns across platforms like Google, Facebook, Instagram, and others.
* Implement local marketing strategies to enhance visibility and customer engagement in the Sacramento area.
* Lead programmatic SEO initiatives to improve local search rankings and drive organic traffic.
* Collaborate with sales and operations teams to align marketing efforts with business objectives.
Core Skills:
* Proven experience in marketing for local service or remodeling businesses.
* Strong expertise in managing and optimizing paid ads for lead generation.
* Knowledge of programmatic SEO and local marketing tactics.
* Strategic thinker with the ability to execute and deliver results.
Qualifications:
* Proven track record of successful lead generation through paid ads.
* Experience in the home improvement industry is a plus.
* Willingness to relocate to Sacramento, with relocation costs covered.
