This role is the backbone of client services: owning client relationships,
strategy and performance. This person knows how to mobilize and make things
happen, both being hands-on and managing teams. This person is confident in
their experience and open to new ideas and opportunities to help clients grow.
This role works in partnership leadership and manages a team.
**Responsibilities**
Growth Strategy
You’ll develop a deep understanding of client’s brands and business models and
help them think through the problems they face and bring guidance and ideas to
the table. This person will lead this problem solving with strategy that
expands across projections, attribution, resourcing, paid media, and creative.
Performance Management
You’ll be up to speed on how core paid channels play a role in client growth
and how DTCo utilizes them to optimize on executive goals and marginal
efficiency. You’ll oversee and develop a team that’s hands on within the
channels.
Client Services
You’ll own relationships with clients, being the primary point of contact for
communications, ensuring that clients understand strategy and it’s impact and
knowing when to be low or high touch. You will think strategically about
resourcing, tools, and processes that can improve services.
Team Management
You’ll help hire and build up talent. The entire team participates in this but
the Directory, Strategy will be responsible for connecting the dots of
development to client application. You’ll also be a leader in helping the team
prioritize workload relative to importance.
**Qualifications**
* Proficient in modeling budget and revenue projections for DTC businesses.
* Confident in organizing ideas, distilling and communicating internally and externally.
* Deep experience with DTCo core channels (Meta, Google, TikTok, YouTube) and relative experience with other channels: Affiliate, Influencer, etc.
* Expert understanding of core growth KPIs such as: CPM, CTR, CPC, CVR, CAC ROAS, LTV, Margin Profile, MER, Cohort Retention.
* Experience hiring and managing teams.
**Intangibles**
Primary: Organized, Proactive, Communicative
Secondary: Gumption, Humble, Curious
**Team Player**
* Comfortable being relied on to balance workload and deliverables. Displays sense of urgency when necessary.
* A team player through and through: sees that no idea is too off the wall to surface, no job is too small to get done, and problems can be solved collaboratively.
**Benefits**
* Competitive Compensation & Benefits
* 100% Remote
* Flexible PTO
* Leadership Participates in Day-to-Day Work
* Fun, High-Growth Clients
* Inclusive
* A Team That Has More Going On Than Just Work
