PE-backed start-up, DoseSpot is a dynamic and innovative leader in the
electronic prescribing software market, and its subsidiary, pVerify, is an
industry leading insurance verification solution. We are on a hyper-growth
curve at the intersection of the software and healthcare industries. We need
great team members to capitalize on these opportunities and improve the
healthcare experience for patients and doctors alike. DoseSpot and pVerify
have an exciting opportunity to join a fun and growing team, benefit from
strong market tailwinds, and be part of an exciting opportunity to ensure
mission-critical prescriptions and verifications are delivered on time and
without error.
**About the Role:**
We are seeking a Growth Marketing Manager to help drive our demand generation
efforts. This role reports to the Sr Director, Marketing and will work closely
with Sales, Product Marketing, and other key stakeholders to leverage a broad
spectrum of digital and traditional marketing methods. You will be pivotal in
planning, building and executing omni-channel campaigns aimed at driving
awareness, engagement, and demand for DoseSpot and pVerify products. Your
expertise will be crucial in designing and delivering campaigns that align
with our corporate marketing KPIs and achieve our strategic goals.
**Your Responsibilities:**
* **Campaign Planning & Execution:** Plan, build, and execute outcome-based omnichannel marketing campaigns to generate leads and strengthen the sales pipeline
* **Demand Generation:** Implement and develop content for targeted demand generation campaigns, including digital marketing, email marketing, and content distribution, to generate and nurture leads
* **Events Management:** Coordinate and manage the logistics of industry events, webinars, and trade shows, including vendor selection, scheduling, promotion, and on-the-ground execution in close collaboration with the sales team
* **Messaging & Positioning:** Craft clear, compelling lead generation messaging and create aligned assets (e.g., landing pages, event materials, social media content) to effectively engage target audiences at various campaign touchpoints
* **Cross-Functional Collaboration:** Work closely with the product management, sales, and creative teams to execute marketing initiatives that support sales objectives
* **Campaign Performance Monitoring & Reporting:** Measure and analyze campaign performance, generating actionable insights and best practices to optimize ongoing campaigns. Regularly report key metrics and strategic impact to the head of marketing and executive leadership
* **Continuous Refinement:** Develop and refine persona-based customer journeys, leveraging trends and insights to continuously optimize marketing strategies for better engagement and conversion
* **Budget Execution:** Manage the marketing budget for your product segment, ensuring that resources are allocated effectively and spending aligns with the planned activities
* **Customer Engagement:** Actively engage with customers and prospects during events, webinars, and other marketing activities to tell the DoseSpot & pVerify story
**Qualifications:**
* **Education:**
* **Experience:**
* **Skills:**
**This Role May Not Be A Fit If:**
* You prefer to have a structured role. This is a brand-new role in a start-up environment and we’re looking for someone who is excited to wear multiple hats to drive the success of the Marketing team!
* You’re not excited about delivering work that has a direct impact to our revenue goals
* You’re not excited about building out new strategies that have not existed before
* You prefer to utilize traditional growth marketing and demand generation ideas vs innovative and new ideas
**Benefits & Perks:**
🌍Remote work environment with flexible scheduling to encourage work-life
balance
✈️Remote Team Offsite
🌴A generous leave package including flexible time off policy that encourages
team members to take time off to relax and recharge; plus 13 paid holidays,
paid sick leave, and paid parental leave
💙100% paid premiums for health insurance for you and your family, plus a
company funded FSA & HRA
💰401(k) company Match plus an annual discretionary contribution
💸One-time Workspace Reimbursement to help you optimize your remote workspace
🔗For more information on our benefits, please visit our [benefits
page](https://dosespot.com/careers#benefits).
*DoseSpot is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. *