* _Choose Your Horizon *_
Choose Your Horizon is an innovative mental health company at the forefront of
designing modern mental healthcare solutions. Through our advanced telehealth
platform, we offer cutting-edge treatments, including next-generation options
like ketamine therapy.
Our mission is to provide accessible, effective, and compassionate care to
those seeking mental health support. By leveraging the latest advancements in
medical science and technology, we are dedicated to transforming the way
mental health care is delivered, ensuring that our clients can achieve the
best possible outcomes.
**Mission focused team**
You'll not only work shoulder-to-shoulder with our COO and CEO (founders),
both of whom have grown and exited businesses in the consumer health space to
Fortune 500 CPG companies, but you'll also be a key player in a company where
innovation, compassion, and patient outcomes are at the heart of all we do.
Additionally, every core team member becomes an owner in the business,
aligning with our greater vision and ensuring that we all share in the success
and impact we create together.
Join us in our mission to revolutionize mental health care and make a
meaningful impact on the lives of many.
* _The Role *_
As the performance marketing manager, you will be responsible for overseeing
the digital marketing initiatives to drive the growth of the business. This
includes overseeing the digital marketing campaigns, ad platforms, conversion
rate optimization and working with the product manager and COO to determine
new product features, managing existing marketing channels and leveraging key
relationships with any new or existing partners.
**Key responsibilities:**
* Develop and prioritize a roadmap/marketing calendar for testing new marketing channels, running experiments to quickly assess their feasibility and economic viability.
* Analyze trends in ad creatives, target audiences, and key performance indicators (KPIs) to identify high-performing campaigns or assets, and scale the successful ones.
* Drive the acquisition of new clients while ensuring that the payback on the first purchase contributes positively to the margin.
* Build and manage an exceptional team of contractors to rapidly test and scale performance marketing channels.
* _Is this you? *_
**Social Platform Expert:** You are a recognized expert on these platforms,
continuously expanding your knowledge of ad formats, event and campaign
structures, and channel attribution.
**Attribution Specialist:** You excel in attribution and analytics, skillfully
triangulating various data sources to assess the efficiency of individual
channels and the overall channel mix.
**Creative Visionary:** You have a keen eye for creative content that converts
and can effectively manage creative resources to produce high-quality
materials.
**Mission-Driven:** You have a deep personal connection to our mission and are
passionate about making a difference in mental health care.
**Remote-Ready:** You thrive in a remote-first, writing-based culture that
values freedom and responsibility.
**Exceptional Decision-Maker:** You utilize rigor, data, and speed to make
intentional and well-informed decisions.
**Intellectually Honest:** You seek and speak the truth directly,
demonstrating high courage and low ego.
**Start Up Player:** You bring your authentic self to work, fostering the
wellbeing of your team and peers.
**Focused Performer:** You practice deep work, prioritize effectively, and
excel at doing less but achieving more.
**Requirements**
3+ years working in a hands-on digital marketing role.
Strong analytical skills. Experience with marketing analytics tools such as
segment and mixpanel would be great but not required.
Start-up experience is a plus.
Experience in a D2C business is a must, ideally in Consumer health or CPG.
Must thrive working in a fast-paced entrepreneurial environment.
Familiarity with tools such as Webflow, CRM’s, email service providers etc.
will be necessary.
**Compensation**
Salary and benefits to be agreed based on experience. Contractor or W2.
Equity and bonus compensation available for a suitable candidate.
