About the Role:
As the Director, Content you will be leading our Organic Growth Team, to grow
the portfolio's output, quality, traffic, clicks, revenue and subscribers by
producing helpful, authoritative content that builds topical authority for
valuable JTBD (Jobs To Be Done) and their related software.
Who you are:
You are a strategic thinker with a proven track record in content management
and organic growth strategies. You're adept at translating strategic vision to
executional capability. You know exactly how to keep the team focused on the
right work, and doing the work right. You're as confident developing and
evolving content strategy as you are staying on top of production outputs and
outcomes to keep content flowing at an ever increasing quality and
performance.
You possess a deep understanding of SEO and content performance, allowing you
to make informed decisions that drive traffic and engagement. You empower
others to produce high-quality, engaging content at scale that resonates with
our audience. Data-driven decision-making is second nature to you, and you’re
adept at analyzing market dynamics, identifying differentiation opportunities,
and adapting to evolving industry landscapes.
With significant experience building, managing and leading remote content
teams, you’re a seasoned content leader with a passion for creating engaging,
industry-defining media. Your leadership inspires and rallies teams, fostering
a collaborative and innovative environment. You have a strong focus on
efficiency and innovation, championing the use of AI and automation to
optimize workflows and maximize output.
What you'll be doing (responsibilities):
Deliver High-Performing Organic Content - Ensure the team executes the best
work for maximum impact, in content planning, production sequencing, and the
content itself to ensure production is optimized for organic growth, revenue,
and topical authority for the target audiences.
Maintain & Maximize Content Performance - Ensure the work is executed right -
faithfully following process, SOPs and playbooks and consistently ranking top
for target keywords, driving traffic, clicks, and subscriptions.
Lead & Coach A High-Performing Team - Help the team set ambitious, achievable
goals for their publication's traffic growth, quality, and execution and guide
them towards achieving those goals.
How your success will be measured:
* **Team Output** : # of new content and upgrades by site
* **Organic Traffic** : % MoM by site
* **Ad Revenue** : PPC/PPL/Display $ from monetized organic content by site
Your skillset includes:
* 7+ years experience leading and mentoring large (30+ individuals) content teams
* Experience managing large (100+ individuals) teams of writers
* Experience building content strategy, scaling production and traffic
* Experience with on-page SEO and SEO content
* Experience with WordPress
* Experience with SEO optimization tools e.g. Ahrefs and Clearscope
* Experience creating content using AI tools including Claude
* Exceptional writing skills, command over voice and tone, with the ability to adapt
* The ability to breathe life and inject humour into traditionally dry topics
* Strong project management skills, including resource allocation and deadline management
* Knowledge of AI and automation tools for content creation and optimization
* Exceptional communication skills
* Self-motivated and self-starter
* Solid understanding of content KPIs
Nice to haves:
* B2B SaaS content marketing experience
* MA/BA or equivalent experience in Media journalism.
* Experience in working with Subject Matter Experts (SMEs)
* Familiarity with UX, design, and tech collaboration in content presentation
This full time position is available as a either a 100% remote or hybrid
position if you're able /would like to commute into our Vancouver office. The
role offers an annual salary in the range of $150,000 to $200,000 CAD. The
range is a guide for the expected skills, knowledge and experience for new
hires based in Canada only. Seniority level and salary ranges are determined
through interviews and a review of education, experience, knowledge, skills,
abilities of the applicant, equity with other team members, and alignment with
market data. This means ranges will vary for candidates based outside of
Canada and/or at different seniority levels. In addition to annual salary,
full time employees are eligible for a discretionary bonus and a comprehensive
benefits package.
About Us:
Black and White Zebra is a rapidly growing, independent media tech company
headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of
influential digital publications has been helping millions of people succeed
at work.
Our brands cover project management, product management, people management,
customer experience, quality assurance and others, with the goal of connecting
people with the knowledge, skills and tools they need to succeed
professionally.
We got our start in 2011 as The Digital Project Manager blog, founded by our
CEO Ben Aston. Since then, we’ve grown into an international team of 70+
creators, strategists, and innovators with a portfolio of more than 14 online
publications. We enjoy an impact-driven environment that combines the agility
of a startup with the creativity of an agency and the diversity of a global
company.
We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list
and received a CMI award for Best Digital Publication for The Digital Project
Manager—and we’re listed in both Canada's Top Small & Medium Employers, and
Best Employers in BC.
All of this growth is driven by our commitment to our mission: In a world of
evolving skills, practices, and technology, we’re creating a playbook for the
future of work and empowering communities to create it with us.
Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all
candidates for employment regardless of race, color, religion, sex, national
origin, citizenship, age, disability, marital status, military or veteran’s
status (including protected veterans, as may be required by federal law),
sexual orientation or any other category protected by law. We celebrate all
backgrounds and attributes that continue to help make our team impactful,
iterative, adaptable, and fun!